A visit to HOTSHEET central, and American Writers & Artists Institute...

[GordonJ]

Hello all,

Recent visits to two places may interest you...first, HOTSHEET central, also known as www.barcharts.com

Stopped in and took a little tour, got some ideas...and was amazed at how big this little business really is. Most of their products are only one or two sheets of paper LAMINATED and low priced. Filled out the forms to become a distributor...

This Fall, I'll be introducing a new line of HOTSHEETS, based on the Bar Charts models and the HOT new subjects. And John Palma's idea on Security TIPS should get your creative juices flowing, it did mine.

And a revisit to Paulette Ensign's site, with the booklets in mind...well, it seems good things have come full circle.

The other visit was to American Writer's & Artists Institute (AWAI)...and I'll leave the comments on their products to others...but on their operation...what a great MODEL.

I advocated the INSTITUTE idea over a decade ago online...where you can offer your own certifications...anyhow, they could print their courses ON DEMAND if need be. Visit their web site and see how many different niches and segments of the writer's market they have. www.awaionline.com

These two businesses want me to fire up REAL products and apply the hands off, systems (e-myth) model to good old fashioned direct marketing.

Found some Big BUYERS in S. FL. If you are a member of Jim Straw's Mercantile exchange, you'll want to check next month's (or possibly Aug) newsletter...if you are NOT a member, you may want to contact me for details on how to join.

Palm Beach is always a fun place to see how much opportunity there is in the world.

OK then, HOTSHEETS are alive and well and still a great way to get started or to build an additional product line, while letting others do the work...Bar Charts are in almost every college book store and all the big book chains across America. I love their HOTSHEETS.

And THINK of ways you might be able to use the AWAI model of "INSTITUTE" as a way to sell products, courses, seminars, workshops and mentoring programs.

Thanks for your time and attention.

GJA

PS. 07 is almost half over...are you making it happen? It isn't too late, through June, you can still get the little report on: How to Make IT Happen in 2007, even if you don't know what IT is...for only 10 bux...here:

http://www.angelfire.com/biz/gjbiz/makeithappen.html

I was Wondering if we'd ever Hear or see a post from the Man in the Van before 2010...

Talking about Security TIPS and LAMINATED HOTSHEETS...

HOTSHEET related Keywords seems to have Multiplied into an interesting Trend and a Mix of ideas in Google...

Here's a few “Hot” Security topics and Web pages to consider Laminating into some Creative ideas...

http://www.google.com/Top/Society/Cr...dentity_Theft/
http://www.google.com/Top/Society/Crime/Internet_Crime/

Happy Safe Traveling and Money Making...

Phil

[Dien Rice]

Hi Gordon,

Thanks for reminding us about the power of Hotsheets!

I was going through a product I bought a few years ago... But I didn't want to go through the whole thing (DVDs etc.) to remember it all...

Luckily, this product creator had included several hotsheets in with his product! Little "cheat sheets" that summarize the essence of his product's teachings!

Which is a reminder... Hotsheets can be sold alone. But they also have other purposes... They can be quickly made up as bonuses (even a list of relevant links - to the best websites on a particular topic - can be a valuable bonus). Or they can be included with a product, to make it even more useful to the customer...

Back when I was in high school, I used to make my own little "cheat sheets" for the subjects I was studying. I'd go through my notes, and summarize all the key points. I'm sure many other students did this too. Now, I realize - I was in fact creating my own "Hotsheets"! (If only I had thought to sell them then... I bet I could have sold a few!) All you have to do is do this... Get a book or two, and summarize it as you read. (It could even be a book or report you've written yourself.) Then boil it down further to the "essence"... And voila! You have a "hotsheet"!

Another example of a "hotsheet" is a "check list". Michael Ross has written about checklists before and how useful they are. A "check list" can also be a hotsheet. Dan Kennedy has used one as a "bonus" in his promotions (I'm looking at one now where there's a promise you'll get "Dan Kennedy's checklist for becoming an innovative thinker").

You can also put these on your web page - for example, you can check out Denny Hatch's check list for successful promotions.

Also, thanks for the reminder of the "Institute" model of business. That's not something I've done anything with (yet) - but I can see how it can be profitable... Hmm... It gets the gears and cogs of your mind whirring...

Originally Posted by GordonJ

PS. 07 is almost half over...are you making it happen? It isn't too late, through June, you can still get the little report on: How to Make IT Happen in 2007, even if you don't know what IT is...for only 10 bux...here:

http://www.angelfire.com/biz/gjbiz/makeithappen.html

I had gotten Gordon's report earlier in the year, and I just re-read it. If you haven't made things happen yet for you in '07 - then get his report. It will help motivate you to get something happening. Then produce something quickly (you'll see what I mean when you read it), so you can get going! The year is passing by quickly...!

Thanks for your "report from the road", Gordon!

Cheers,

Dien