Re: The WOW of Now and the fleeting moment...why Jim Straw is RIGHT when he says:

OK Mike,

What's in it for me?

What are you prepared to give to the person who suggests a successful WOW factor? I'm thinking "finders fee" plus % of sales here.

It's been done before, but I don't see it in the posts so it qualifies as an original idea, a USP even.

WOW me and I'll WOW you back.

God Bless,

Edward Ertl

Edward,

As I posted in my response to Mike Ross, I started this thread not to find a "WOW" factor for the line of products I'm working on but to prod other folks into talking about a topic that I think gets a pretty short shift. I (think) the normal response most marketers give a product that is unsuccessful is that the marketing was poor for that product rather than it was DOA out of the chute because it had nothing special about it. In other words no "WOW" factor.

Take care,

Mike Winicki