"THAT’LL BE THE DAY…BUT I’M STILL WAITING

"[for the day when banks will get a clue about fraud, phishing and ID theft].

When will these guys get off the mortgage crack and get a clue online?????

http://www.marketwatch.com/news/stor...%7D&siteid=rss

http://IwantMyphonefactor.com
"

Brent,

Thanks for linking.

Seems to me, this Story is just an Advertorial to sell the phone service. And also know, you can always find someone to agree with you.

Michael Ross

Sounds like the startup of another possible Life Lock success story... Slowly going down hill...

We once thought was a Great Affiliate opportunity... Not so much any more...

Definitely some lessons to learn...

The Smart Hyped up Advertising and other issues are slowly catching up...

Identity protection ads come back to bite LifeLock CEO
http://www.boingboing.net/2008/05/22...rotection.html

Life Lock Scam... Lots more Good stuff to read on Life Lock in Google...
http://www.google.com/search?hl=en&c...Search& meta=

The Very Organized Hit Job On LifeLock
http://www.techcrunch.com/2007/06/17...b-on-lifelock/

But of course Problems can Lead to Fresh new ideas... With some Creative brainstorming...

LifeLock: LifeLock Identity Theft Service Comes Under Fire
LifeLock charges $10 a month for fraud alerts, but all three major credit bureaus allow customers to do this for free...

http://www.newsoxy.com/053008/lifelo...ticle10916.htm

Keep in mind Lots of Identity theft information is available for Free...

But there's a Huge marketplace potential for Paid for Identity theft information and Services...
http://www.google.com/Top/Society/Crime/Internet_Crime/

Phil