Which is better...

"How to Turn $10,000 into a LOT More"

or

"My Quick and Easy Method to Turn $10,000 into a LOT More"

Which is better, and why?

JDB

John,

Personally I don't like either.

Firstly they don't use the word 'You' which immediately involves the person reading the line and makes it more personal.

And I also don't like the 'Lot More' part. Lot more, makes it sound like it could be something other than money, sure we all might know it's money, but often not everyone who reads your sales piece might be directly on your wave lenght.

I know that sounds a little insulting to people, but there are some stupid people out there who happen to have money. (Now it's really insulting)

What about.....

You're Going To Learn How To Use My Simple, Yet Powerful Method That Easierly Shows You How To Turn $10,000 Into $100,000 Within 30 Days.

I usually favor the longer headline as you can see. For me it lets you involve the reader more at the very begining, more so than just 'How To Make More Money'

Plus the longer headline lets you be more specific.

You'd think I would have answered you question by now right?.....Okay like I said, I wouldn't use either, but if you made me choose I'd go with...

My Quick and Easy Method to Turn $10,000 into a LOT More.

At least it does involve 'yourself' if not your reader and makes an attempt at making the lead-in somewhat personal. but I still don't like the lot more part....did I mention that I don't like the lot more part???;0)

HTH

Richard




NetRAGE

Richard,

Thank you for your candid answer.

Asking the question like I did was an awkward attempt to survey the masses about "How to" vs. "Quick and Easy" without revealing my cards on a project I am working on.

Your answer pointed out the obvious (Duh!) that I could possibly use both. Although what I had in mind was for the title, which usually would be shorter, I have seen many promotional pieces that practically tell the whole story in the headline.

Thanks again for your comments.

Be blessed,

JDB