email strategy tips

Hi, dot.coms are dead folks at least in the opinion of Frank Fiore. The internet is headed well past the web page and towards new info technology like wireless and mobile.

Learn how to survive in the age past dot.coms with his new book e-mail strategies.

It is a great read.

Garth - I checked it on Amazon and found a book by Fiore called "e-marketing Strategies". Is that it, or does he have another one out?

Thanks,
Bob

To Bob, yes that is it. He really focuses in the fact that in the near future the web will be only one of many channels to reach buyers. We will have many more digital devices like cell phones, mobile phones, refrigerators, etc.. which will have web access.

How do we reach buyers through those devices? I don't know, Gordon please help!

A key point I think he suggests is that we must provide information first and products second.

Garth-

Thanks for the clarification on the book title.

Rick and Gordon - great exchange. To me, your discussion in this thread points out that your fulfillment systems must encompass what the customer really wants. An ebook downloaded immediately or a hard copy book in a day or so. Autobots or real people.

Gordon has a good point in that fulfillment can be outsourced almost as easily as using an autobot system. However, to be fair, fulfillment houses are often prone to error as well, requiring soothing of angered customers (a.k.a. Marge Simpson:-))

Re ebooks, I've read a lot of disgruntlement from customers trying to print out ebooks like MYSS or MYKS that run to the hundreds of pages. It seems that lots of people want to read and reread the cogent points and, indeed, underline them.

So, you're both right depending on what it takes to keep your buyers happy. Either can be done fairly remotely, but neither is the holy grail.

Anyway, your VS series certainly promises to be a great one! Looking forward to it.

Bob

Bob wrote -

> Re ebooks, I've read a lot of disgruntlement
> from customers trying to print out ebooks
> like MYSS or MYKS that run to the hundreds
> of pages. It seems that lots of people want
> to read and reread the cogent points and,
> indeed, underline them.

A valid point and one not likely to rectified any time soon. The new crop of e-book readers, the ability to put e-books on Palms, etc. is intended to address this issue. But... you *still* can't underline points yet.

> So, you're both right depending on what it
> takes to keep your buyers happy. Either can
> be done fairly remotely, but neither is the
> holy grail.

Agreed.

> Anyway, your VS series certainly promises to
> be a great one! Looking forward to it.

I am as well. And it seems as if we sometimes switch viewpoints as well. That should keep it even more interesting!

Rick Smith, "The Net Guerrilla"

Garth wrote -

> Hi, dot.coms are dead folks at least in the
> opinion of Frank Fiore. The internet is
> headed well past the web page and towards
> new info technology like wireless and
> mobile.

> Learn how to survive in the age past
> dot.coms with his new book e-mail
> strategies.

> It is a great read.

I haven't read the book but what is your opinion on the topic itself? These are some of the issues Gordon and I will be dealing with in our "Then and Now" interviews.

Rick Smith, "The Net Guerrilla"