Yet another bad national advertising blunder (((sigh)))...

A nationwide ad campaign for a HEARING AID has this little bit of how-in-the-world-did-this-get-past-the-board-meeting copy...

"Our hearing aid is small -- about the size of a THUMB TACK..."

What's next?!?...

"Our suppositories are as thin as a razor blade..."

Uggh.

-- TW

I don't find it quite so objectionable. Maybe that's because I got a thumb tack in my ear?

Just Imagine on How many industries and Niches you can Apply this type of “Smart” little business model to Without being in the Actual profession...

Always Dig into those Never-Ending keyword ideas No matter the RANT or IDEA and Spin the Story with a Mix of interesting & creative Monetization methods and ideas....

Hearing Aid Reviews | Hearing Aid Review | Best Hearing Aids
We hope you agree that this is a small price to pay for our valuable report, especially given that today's hearing aids can cost upwards of $6000 a pair! ...
www.thebesthearingaids.com/

Phil

[Dien Rice]

Originally Posted by -TW

A nationwide ad campaign for a HEARING AID has this little bit of how-in-the-world-did-this-get-past-the-board-meeting copy...

"Our hearing aid is small -- about the size of a THUMB TACK..."

What's next?!?...

"Our suppositories are as thin as a razor blade..."

Uggh.

Thanks TW!

A bad analogy is like coming across a dead skunk on the road... While good analogy can make an ad sell like ice cream in July!

Here's a great article by Gary Bencivenga on this topic...

http://www.marketingbullets.com/bullet25.htm

Meanwhile, one of the "masters of metaphor" I enjoy reading is Raymond Chandler (creator of the "Philip Marlowe" hard-boiled detective character).

Here's one of his...

"It was a blonde. A blonde to make a bishop kick a hole in a stained glass window."

Here are a couple pages full of "Chandlerisms"... (Not as abundant as grains of sand in the Sahara, but enough to be able to enjoy them...!)

http://home.comcast.net/~mossrobert/...andlerisms.htm

Gordon Alexander has some great metaphors too... Here's one of his! (You may have read it before, but a refresher never hurt...)

http://www.sowpub.com/story-future.shtml

As Gordon has mentioned before, Harvey Brody also uses a lot of metaphors to teach. He invented the whole concept of the "toll position" - that is, your situation should be like a toll booth - nobody can get your stuff (or get anything like it) without first paying the "toll"...

The whole concept of the "toll position," of course, is also a simile (or metaphor, depending on how it's stated). I've been talking to Harvey quite a lot lately - I feel like a kid riding on his first roller coaster, and I'll be announcing some exciting developments pretty soon!

Best wishes,

Dien

Originally Posted by Dien Rice

Thanks TW!

A bad analogy is like coming across a dead skunk on the road... While good analogy can make an ad sell like ice cream in July!

I see what you did there.

lol