Re: Pitching vs not-Pitching

Gordon --

I agree with you that a "pitch" is useful - at times. Depends on the product and situation.

This is also where I think people miss the boat and where Linda's post and your post come together. People do hate to be sold - but will listen to a pitch they are interested in. So you must "qualify" that person before going into the pitch. Applying that AIDA formula and all that. If they are qualified then do the pitch if not don't bother.

It's fun to go the Home Show and watch some of the pitches - cookware, Vitamix, knives, etc. Watch how the first of the pitch tries to pull the interested ones in. See how the middle of the pitch takes those who remain and begins to offer them a chance to buy before the pitch is over. See how they convince those that just aren't sure near the end. Compare that to many of the "Anti-Zorros" long sales letters on the net.

I appreciate you leaving the "and it really is an effort to move them to a buying decision" in as that's the key.

-- Dan Butler

> Where I disagree is that if you KNOW the
> "pitch" and it really is an effort
> to move them to a buying decision that is in
> their own best interest, then it is an
> extremely effective thing, although we might
> be parsing words or splitting hairs here.
> Maybe it is the "pitch" part of
> it?