They're still copying Halbert

Hi,

Remember Halbert's ad for Tova that said something like "We categorically deny that this perfume contains illegal sexual stimulansts!"

Check out the Isuzu ad below.

Best,

-Boyd


Ad Example

Hey Boyd,

Awhile back, you asked the board what the biggest
lesson they learned from Gary was. I had to think
for a while. I think it was his story about the
hamburger stand...to be successful, you need a
starving crowd! i.e. look for the crowd, then sell
them what they want.

Hi Boyd!

> Remember Halbert's ad for Tova that said
> something like "We categorically deny
> that this perfume contains illegal sexual
> stimulansts!"

> Check out the Isuzu ad below.

Thanks....

As they say, imitation is the sincerest form of flattery.... :)

The ad sure induces curiosity.... Even though they "categorically deny" it, it still makes you wonder.... :)

By the way, Boyd, that "Adflip" site is a great resource.... I can see myself spending hours going through those ads. Thanks. :)

I found an ad by Joe Sugarman (look for JS&A), ads by Drew Kaplan (look for DAK, but ignore "Kodak"), and ads by Richard Thalheimer (look for the Sharper Image).... All great copywriters.... The site is a joy to peruse! :)

- Dien


Adflip web site....