NO on "pattern interrupts". YES on Pre Occuptional Interrupters.

[GordonJ]

You NLP ers out there know what a pattern interrupt is, but, and this is especially true in REMOTE situations, you can't interrupt what you don't know...so it is a misnomer in copywriting and nlp selling by remote means.

Sure, it is a big part of FASCINATION, and when used in conjunction with a Pre-Occupational Interrupter, you can bypass conscious awareness.

By remote means, you have to guess, but you can hedge your bet via knowing where the Intersection is going to take place.

Consider walking down a street in the heart of New York City, as I did recently, surrounded by hoards of humanity. You get a red light, can't walk, so you strike up a conversation with the pretty girl next to you (and of course if you are Don Trump, Tic Tacs at the ready, you may even move in, cause, you know, you're a celeb an all that)...

But be it a little pitching of woo or a quick sales pitch, you aren't going to have much time with this person cause when the green light comes on, you move, whether you want to or not.

So those types of Intersections aren't all that great, unless you get their attention before they cross or after they cross as the great potato peeler salesman does.

Best remote intersection currently online is probably FACEBOOK, in general and even in a niche sort of a way...but facebook is like the big city, you have to find smaller intersections in neighborhoods you want to be in.

As I've pointed out, I belong to several Surplus/Liquidation facebook groups, it is an intersection of buyers and sellers.

So is ebay, Amazon and Craigslist and even Google (Shopping)...where you can find people walking down bookstore street, for example.

Say I write a book on Fascination for Sales, I'd probably put the book for sell in the section where people are already buying those kinds of books. Makes sense, right?

But my spam folder overflows with all kinds of idiot offers which I don't even look at. But, it is their time wasted, very little of my own...takes a few seconds to glance at spam and delete.

Now Facebook and Hillary Clinton are into MicroManaging DATA, which give me and Old Charley Green a thrill...just today I talked to a guy who has problems with meds because of his data...not his real condition, a broken ankle among other things. All the data says NO to his pain, for whatever reason...but the swelling and the grimace says he's in it.

Well, we are our data, or so they think, and we're cooperating with them too...well, most of us.

MicroTargeting voters in a county and using their data to construct a compelling "sales pitch" is one of the ways the elections have changed.

Anyhow, lost my train of thought....YIKES, gave myself a pattern interrutpt....

I'll have more on fascination when I get more feedback in.

Thanks,

GordonJ

[Dien Rice]

Originally Posted by GordonJ

You NLP ers out there know what a pattern interrupt is, but, and this is especially true in REMOTE situations, you can't interrupt what you don't know...so it is a misnomer in copywriting and nlp selling by remote means.

Sure, it is a big part of FASCINATION, and when used in conjunction with a Pre-Occupational Interrupter, you can bypass conscious awareness.

By remote means, you have to guess, but you can hedge your bet via knowing where the Intersection is going to take place.

Hi Gordon,

Thanks for this...!

I know you've written about pre-occupational interrupters before (and it's also in Remote Influence), but I had to look up pattern interrupts...

So, Google at the ready, I chased down several articles about pattern interrupts online...

As is often the case with NLP, the real origin is Ericksonian Hypnosis, taken by the NLP guys and given a fancy name so they can market it and make money selling it...

Maybe you could explain further the difference between pattern interrupts and pre-occupational interrupters?

Not sure if anyone else is interested in this... If nobody else seems to be interested, we can talk about it in the next couple of days, and you can explain it to me in a private conversation...

Best wishes,

Dien

[GordonJ]

Originally Posted by Dien Rice

Hi Gordon,

Thanks for this...!

I know you've written about pre-occupational interrupters before (and it's also in Remote Influence), but I had to look up pattern interrupts...

So, Google at the ready, I chased down several articles about pattern interrupts online...

As is often the case with NLP, the real origin is Ericksonian Hypnosis, taken by the NLP guys and given a fancy name so they can market it and make money selling it...

Maybe you could explain further the difference between pattern interrupts and pre-occupational interrupters?

Not sure if anyone else is interested in this... If nobody else seems to be interested, we can talk about it in the next couple of days, and you can explain it to me in a private conversation...

Best wishes,

Dien

Use a big red nose, scratch off lottery tickets, the smell of cookies coming out of the oven...

OK, it may just be me and you Dien, but that's ok too. Most people have heard of Pavlov's dogs, but they don't know the rest of the story...which in part is:

When someone came into the room, the dogs did not react the same because of the DISTRACTION...animal instinct, still in humans...is to do an assessment when something catches their attention. Is there danger?

Now, I have these huge volumes of the work of Milton Erickson, most of it very difficult reading...but, what he understood with his clients, they "armed" themselves before seeing him, and he conducted experiments with associates who interacted before they came in...Tony Robbins does this when he tells the person, "we haven't started yet", and that snaps them out of this mindset of the problem.

Erickson used touch, sound, eye movement as a coordinated method to get "inside" the head of his clients...to interrupt their thinking and to replace it with something else, he knew the mind couldn't hold on to confusion, it needs to choose what to focus on.

Pavlov's dogs, once they sensed the intruder was not a danger, resumed their behavior as they were "programmed" to.

Erickson interrupted the "pattern" of the thought, knowing his clients were recalling the same neural pathway of the problem, so he chose to crink the hose, stop the flow, interrupt the thought...and replace it, when he could.

In order to stop the hose from flowing, there has to be a flow first. See?

On the practical side, walk into a store as a salesman, and ask for the owner, who shows up with a full hose of thought...he is instantly defensive, wallet protective and ready with the boot. A good salesman interrupts this thought..."I'm not here to sell you anything, I couldn't take your money even if you wanted me too, no, I'm here for a quick business survey."

That sort of thing. Now, a guy in the street selling potato peelers or someone in a store demonstrating white bread, needs to first gain attention. With the food item, the free sample, aided by the smell has already broken their shopping attention for the briefest of moments. Test for yourself any Sat. at Costco, watch how poorly the demo people do once the prospect has the sample.

A man in the grocery store shopping for the family off a list, might look like a mouse in a maze if it is not his regular routine, maybe someone is sick or gone...so he runs around trying to find his stuff. The demo person offers him a bite of a new pizza, he tries it, and then the sale begins.

His shopping behavior is new, but the other people in the store may be in a routine. So it is easy to interrupt their PATTERN of thought, because you know they are in one. But, say you are selling roofs that weekend in the grocery store. You need to break a PREOCCUPATION, ONE of the many from the Maslow Pyramid. Hail damage creates a storm of interest in new roofs, so the salesman wouldn't interrupt the shopping with the sample, but rather quickly get inside the bubble of preoccupation and set the cheese in the trap. So to speak.

Cialdini, in his newest book and we should start a study group, cause it is the best yet on the subject...would call the pitch at the supermarket for a new roof, PRE SUASION. It is the set up. The trap, the slippery slope of attention to completion by a true professional.

Patterns, for the most part, and you do understand this is all made up stuff to suit a purpose, are a built in reaction to a stimuli, Erickson was the stimulus which made them enter into a specific pattern of thinking.

Same as the Saturday morning grocery shopper who has a routine.

A PREOCCUPATION is a DEEPER stream of consciousness although on the surface they may look the same. Break a pattern for a moment, you sell a loaf of bread, break a primary preoccupation, you have a customer for life (or a much longer life time value).

OK, I'll shut up. I strongly suggest Dien you get a copy of PRESUASION, it is the best thing out there.

Gordon

PS. Likewise, Fascination can only occur eyeball to eyeball, you can't fascinate over the internet, including youtube or skype.