Mail Order FYI...

For those interested in the dynamics of off-line mail order, I was recently given a price of $660 for a 2 1/8" x 1" ad in The New York Times Magazine (this appears in the Sunday edition of the paper). A pretty good price for a magazine that goes to over 1.1 million people.

Take care,

Mike Winicki

>
> Mike-

Was this directly through their sales dept or did you go through a media buyer?

Ken

> Was this directly through their sales dept
> or did you go through a media buyer?

> Ken

Ken,

I work through media buyers.

Take care,

Mike W.

Mike,

Anyone in particular that you recommend for newspapers and periodicals. I advertise locally and regionally not nationally.

I always wondered about media buyers. Never used one but newspaper sales people drive me crazy with high pressure upsells. I see a lot of tips on forums about copys, mailing lists, layout etc but very little on this topic (the hiring and use of independent media buyers). Any tips or recommendations from you or any of the other regulars would be greatly appreciated.

Ken

> Mike,

> Anyone in particular that you recommend for
> newspapers and periodicals. I advertise
> locally and regionally not nationally.

> I always wondered about media buyers. Never
> used one but newspaper sales people drive me
> crazy with high pressure upsells. I see a
> lot of tips on forums about copys, mailing
> lists, layout etc but very little on this
> topic (the hiring and use of independent
> media buyers). Any tips or recommendations
> from you or any of the other regulars would
> be greatly appreciated.

> Ken

Ken,

What region or locals are you interested in?

Take care,

Mike Winicki

> Mike-

Geographically Southeast Florida, however my primary target market is foreign executives, professionals and investors from the carribean and latin america.

Ken