Why do people buy?

That is, what are the "emotional triggers" that cause people to want to buy something....

Some examples are:
- to save money (eg. the various discount stores)
- to show off to their friends (eg. flashy "high-status" cars)
- to add something to their "collection" (many people are collectors - I used to collect foreign money, both notes and coins)
- to relive their childhood (like baby boomers collecting toys from the 1950s and 60s)
- to add some "beauty" to their lives (like moving out of the city, to a home where deer and the antelope play!)

What are some others?

It seems to me that when you know these, you can build businesses around them.

Each business would have a different "quality" too, I think, since the motivation of why people buy does affect the "feeling" the business has, in my opinion.... Maybe it's because the kind of people you deal with in these different businesses are different themselves.

Anyhow, I'd love to hear your thoughts....

- Dien

Hi Dien,

Because I write my own copy for all of my products, I've got to know my "target market" inside out. What they like, what they don't, and more importantly, what they buy.

And you are right, different buying groups have different "hot buttons" that the copywriter must be aware of to make a sale.

The best book I have read that deals solely on buying triggers is by Joseph Sugarman called: "Triggers ... 30 ways to control the mind of your prospect to motivate, influence and persuade."

Joe is a master of the written word and this one book has helped me out on more than one occasion.

Pete Godfrey

That is, what are the "emotional
> triggers" that cause people to want to
> buy something....

> Some examples are:
> - to save money (eg. the various discount
> stores)
> - to show off to their friends (eg. flashy
> "high-status" cars)
> - to add something to their
> "collection" (many people are
> collectors - I used to collect foreign
> money, both notes and coins)
> - to relive their childhood (like baby
> boomers collecting toys from the 1950s and
> 60s)
> - to add some "beauty" to their
> lives (like moving out of the city, to a
> home where deer and the antelope play!)

> What are some others?

> It seems to me that when you know these, you
> can build businesses around them.

> Each business would have a different
> "quality" too, I think, since the
> motivation of why people buy does affect the
> "feeling" the business has, in my
> opinion.... Maybe it's because the kind of
> people you deal with in these different
> businesses are different themselves.

> Anyhow, I'd love to hear your thoughts....

> - Dien

List all the reasons and apply it too what you sell and waalaa you have results

> Hi Dien,

> Because I write my own copy for all of my
> products, I've got to know my "target
> market" inside out. What they like,
> what they don't, and more importantly, what
> they buy.

> And you are right, different buying groups
> have different "hot buttons" that
> the copywriter must be aware of to make a
> sale.

> The best book I have read that deals solely
> on buying triggers is by Joseph Sugarman
> called: "Triggers ... 30 ways to
> control the mind of your prospect to
> motivate, influence and persuade."

> Joe is a master of the written word and this
> one book has helped me out on more than one
> occasion.

> Pete Godfrey

> That is, what are the "emotional

(1) Why We Buy at this link (long link):
http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/0684849143/reader/1/ref=lib_dp_TFCV/102-3522357-7314552#reader-link

(2) Influence: (long link):
http://images.amazon.com/images/P/0321011473.01.LZZZZZZZ.jpg

(3) The Secret of the Ages by Robert Collier:
http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/0912576111/reader/1/ref=lib_dp_TFCV/102-3522357-7314552#reader-link


You're Gonna Love This...

Underneath all the triggers I think
people buy "pleasure"; of course there
are some who find "pleasure" in pain(but
we won't go there today)...

" A man hath no better thing under the sun
than to eat, drink and to be merry"..Ecclesiastes

"Though sages may pour out their wisdom's
treasure, There is no sterner moralist than
Pleasure"-Lord Byron, Don Juan

give us the luxuries of life , and we will dispense with its necessaries"- John Lothrop
Motley

"All the things I really like to do are either
illegal, immoral, or fattening".-Alexander Woollcot

That is, what are the "emotional
> triggers" that cause people to want to
> buy something....

> Some examples are:
> - to save money (eg. the various discount
> stores)
> - to show off to their friends (eg. flashy
> "high-status" cars)
> - to add something to their
> "collection" (many people are
> collectors - I used to collect foreign
> money, both notes and coins)
> - to relive their childhood (like baby
> boomers collecting toys from the 1950s and
> 60s)
> - to add some "beauty" to their
> lives (like moving out of the city, to a
> home where deer and the antelope play!)

> What are some others?

> It seems to me that when you know these, you
> can build businesses around them.

> Each business would have a different
> "quality" too, I think, since the
> motivation of why people buy does affect the
> "feeling" the business has, in my
> opinion.... Maybe it's because the kind of
> people you deal with in these different
> businesses are different themselves.

> Anyhow, I'd love to hear your thoughts....

> - Dien