Don't want to be tied to one or the other

I'm considering 2 projects at the moment, both of which would be "info products".
Project #1: One is a book/booklet I wrote some years ago on weightloss (something that worked for me & I'm convinced it could work for many others). Except for a couple classified ads in local papers 9 or so years ago where I did sell a few copies, I never put any effort into marketing it. I still have copy around here somewhere. I'm considering bringing it back to life as a 30-50 page booklet or maybe a "downloadable ebook" (is that what they call it?) and if I do I suspect I'll be looking for back-end products (what type I'm not sure). I'm seriously considering putting up a website and making a go of it ... BUT: Is there a way to keep from being tied down to it like a full time job (I don't care to be a weightloss "guru" making zillions, just extra income allowing more time for family & fun)... ideas/suggestions?
Project #2: In an attempt to escape 20+ years in sales/marketing in S. Florida, I decided to go out and "paint houses" with a friend from church for just "6 months" or so. Instead it lasted 6 years (before I moved to Georgia recently). Here I sit with all this knowledge rolling around in my brain like: "the secrets professional painters use to make your house look so good" and "how to start your own painting business without really trying" and "how to double your painting business income by learning the simple art of Faux Finish painting"... wondering if that might make a good info product.
In both cases, what I'd like to do is be able to put it together and then put them on auto pilot as I move on to other things. I get bored to easily to keep up on maintaining a constant flow of info to either one. Suggestions?

> Is there a way to keep from being tied down
> to it like a full time job (I don't care to
> be a weightloss "guru" making
> zillions, just extra income allowing more
> time for family & fun)...
> ideas/suggestions?

Mike, this sounds like a great idea. Being that it's a personal story/plan you followed, there will be an element of honesty that comes through in your ads for it, and this will indeed help you develop just what you're looking for. An extra income that doesn't make itself a full time job.

When we think autopilot around here, most of our minds go to web sites, but you can setup a business making some extra income offline too. It sounds like you already had some success that way, which is great. I would try the online route if you're really looking for a small business on autopilot though.

> Project #2: In an attempt to escape 20+
> years in sales/marketing in S. Florida, I
> decided to go out and "paint
> houses" with a friend from church for
> just "6 months" or so. Instead it
> lasted 6 years (before I moved to Georgia
> recently). Here I sit with all this
> knowledge rolling around in my brain like:
> "the secrets professional painters use
> to make your house look so good" and
> "how to start your own painting
> business without really trying" and
> "how to double your painting business
> income by learning the simple art of Faux
> Finish painting"... wondering if that
> might make a good info product.

This would make a GREAT information product, Mike.

I think that professional painters would be very interested in your product. You could develop your product and sell it via direct mail to good mailing lists, and I think you'd do quite well.

Or alternately, you could try advertising in painters magazines (which I don't know for a fact exist, but I'll assume they do).

The direct mail route would likely be the most profitable, but it would also be more labor intensive. You would have to create the product, the sales letter, and test mail it with a lot of licking and sealing. That can get tiring. But most likely, you would have a success. I have painted a house or two in the past myself, and I know I would have found $200+ a drop in the bucket for the ability to earn more.

Success,

Erik Lukas

P.S. Email me if you're going to go ahead with this and want a partner to take care of the marketing end of things. I'd be more than willing to put some of my own money and time into working on this sort of project (one that's personally interesting to me and has a high probability of success).

I disagree.

From the painters I've met, most don't have money to spend and aren't bright enough to see the true value in your product.

Personally, I feel that offering a "How to do faux finish and paint like a pro" product would sell wonderfully to the consumer market/do it yourself-er.

Good luck,
Adam.


Link to my dog training book and make $15 per sale...