eBook Marketing

Hi,

Which is better and why :

1. Offer a 30 day free trial of an ebook and password protect it, so that at the end of 30 days, if they don't order, they can't use it anymore, OR,

2. Offer a 30 day free trial of an eBook and just let people download it as is, with no locks on the ebook. At the end of 30 days, you ask for the order, but, if they won't order, they still keep the ebook.

Under which option would more sales occur and which is the best option for other reasons ?

Thank you.

I can count on the fingers of one hand the number of ebooks I have ever wanted to re open after 30 days. If it contains solid information I'll print it. If it has good links, I'll bookmark it.
In general ebooks are an impulse purchase. Often the sales letter contains more content than the ebook. Most ebooks have about as much content as a feature article in a magazine. If I see a headline that catches my eye in the supermarket, I'll buy the magazine, pay for it and read it. Its unlikely I'll still want it 30 days later.
Grab the impulse, collect the money and give refunds to anyone that asks. If your content has a percieved value higher than the cost, you will make a profit. If its junk you will get a lot of refund requests.
> Hi,

> Which is better and why :

> 1. Offer a 30 day free trial of an ebook and
> password protect it, so that at the end of
> 30 days, if they don't order, they can't use
> it anymore, OR,

> 2. Offer a 30 day free trial of an eBook and
> just let people download it as is, with no
> locks on the ebook. At the end of 30 days,
> you ask for the order, but, if they won't
> order, they still keep the ebook.

> Under which option would more sales occur
> and which is the best option for other
> reasons ?

> Thank you.




product creation toolkit

Ezine List Builder

This is what will work. Allow them to try it free for 7 days and then if they don't like it they can cancel and they won't be charged anything. However, if they do not cancel and the 7 days elapses, then their credit card will be charged automatically. This is the only free trial that works. You'll be amazed how many people will hold on to the ebook and not cancel.

Clive


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