A major secret of success

Just a link to McWilliams' books online
for free...What a reading list Erik


http://www.mcwilliams.com/books/books/

> Just a link to McWilliams' books online
> for free...

Why thank you, sandy! I'll be happily checking those out this week.

Erik

That's quite a list you've got yourself, Erik! I've added a couple of them to my "To Buy/Read" list. Actually, it's a spreadsheet of over 1000 titles on those subjects I already covered plus a couple I didn't (e.g., Church History and Ancient World History). And I can't even find time to read the ones I've got!

> I may look into a few of those titles. I'm
> always looking for a place to stand in that
> tender balance between science and theology
> (beginning philosophy buff - but not the
> supercynical kind, the good open kind). I
> think coming from a place of accepting the
> fact that I don't know and being ok with
> that and still searching is about the best
> stance I can do right now.

Recognizing our shortcomings and the fact that we (both individually and as a race) don't always know as much as we like to think we do is always a good place to start, and the search for knowledge is a big part of that.

> I just went through the Slutsky books
> myself. Liked Street Smart Marketing. Didn’t
> think the others were as good. No reason not
> to check em out anyway though. Maybe you’ll
> be able to get more from them than I have.

I'm enjoying "StreetSmart Marketing", so far, and I have the follow-up "Smart Marketing", which I'll get to someday. I still need to pick up the original "Street Fighting", and I think there're a couple others, too.

> Do you like Mark Nolan’s book? I haven’t
> read it.

I like his "Instant Cash Flow" -- a good read and good advice. The "Instant Marketing Plan" isn't the same kind of book. It starts with the same principles but actually steps you through creating a marketing plan. (Not quite "instant", but then what is?) It's forcing me to think through and write down some things that I'd rather just assume I know or worry about if/when I get there. Not "fun", but necessary.

To borrow a phrase, "Holy Crap!!" (No, I didn't learn that one in any theology books.)

I noticed several from Adam Smith and several from Abraham Maslow. Are you taking courses or otherwise heavily interested in Economics and Psychology? (Forgive me if you already mentioned this.) As I recall, Macro-Economics was one of my tougher (and least-liked) courses my sophomore year, but that was largely because of the professor. Micro-Econ was much more enjoyable, but, then, I got to tutor a hot (but spoken for) chick. I think I liked what little I had of Maslow my freshman year (still remember the hierarchy), but I don't know if I could read all those books! ;->

I found a few more on this list that I have (e.g., by Covey, Wilde, Ayan, Cremo & Thompson) and a few others to add to my list.

Couldn't find the James Bond books, but I did come across one you might like -- "The Action Hero's Handbook: How to Catch a Great White Shark, Perform the Jedi Mind Trick, Track a Fugitive, and Dozens of Other TV and Movie Skills" by Borgenicht & Borgenicht. Sounds like a lot of fun!

BTW, I know I've seen Wattles' "The Science of Getting Rich" for free online, but I just can't remember where. If I do, I'll let you know.

Regarding one of the Bob Morrison books, “Gambler’s Gold” -- are you sure it isn't "Promoter's Gold"? Or are there two of them?

Incidentally, although I never finished it myself, I would also recommend Robert G. Allen's "Multiple Streams of Income".

Happy reading! And let us know if you come across any real gems...

Chris

I too, love advertising and marketing materials Dien. I saw somewhere that Jay Abraham read and reread, "Scientific Advertising" over 50 times.

"The Magic of Thinking Big" was first published in 1959 but as you read the pages the authors material is as pertinent and practical today as in 1959.

Thanks for your "Great Ideas Letter" it really makes you think.

Mike