They might also want to check out Seths latest article in "Fast Company"...

> this:

>
> http://www.amazon.com/exec/obidos/tg/detail/-/0743227905/ref=lib_rd_ss_TT01/002-2431506-9580808?v=glance&s=books&vi=reader&img=2#reader-link
> In case the link doesn't work, what YOU
> should read today is the Introduction to
> Seth Godin's THE BIG RED FEZ.

> I'm going to make this REQUIRED reading for
> anyone in the future who wants my assitance
> in web page copy...

> It is a tiny little book with mostly
> pictures of web sites along with Seth's
> commentary on the opposite page.

> In a nutshell, he compares people hitting a
> web page to a monkey looking for a bananna,
> and you have about 3 seconds for your
> "monkey" to find your bananna or
> he'll hit the back button.

> And a couple of good quotes from the book
> for you to think about are:

> "Screwdrivers outsell Swiss Army
> Knives"

> "Your bananna should be OBVIOUS"

> Sometimes the most important lessons can be
> found in small little works like this one. I
> encourage anyone with a web site or a desire
> to build one, to invest a few bucks in this
> book and STUDY what he is saying.

> Seth has a site too:

> www.sethgodin.com it is worth a visit too.

> Gordon Alexander

titled "In Praise of the Purple Cow."


Read why boring marketing leads to failure...