Ben Suarez

Michael,

Due to the industry I'm in, I don't keep inventory and don't ship products to my customers (#3 and #4).

When someone wants custom printed ink pens, T-shirts, coffee mugs, umbrellas, etc, the order and artwork are emailed to the supplier, who imprints the blank goods and ships direct to the buyer.

It'd be pointless for me to stock the products, or to have Bic in Florida ship the finished order to me in Louisiana, for me to forward to my customer in VA, IA, or CA.

Different businesses have different business models - Mine is one of the exceptions.

Dennis Bevers

No question Dennis that your industry operates that way... heck many do the same.

What I was getting at was there are many with a mindset that is already dead-set against doing many of those things that I listed-- not because of any industry "standard" but because they just don't want to be bothered.

And by doing that (eliminating potential ways of separating yourself from your competitors) your ability to have a successful business decreases...

ALSO if someone has been in business before and has had success like say a Jim Straw or Don Alm and they decide to have a business where they don't want to do many of the things on my list-- fine! They've talked the talk and walked the walk. They have a good grasp of business and have a much better chance of making next business succeed no matter what sort of restrictions it may have. However when you have someone that has done diddly-pooh try to succeed at their first business under the same restrictions... well it's probably not going to be easy.

Aloha Michael,

I have a vision of the company I am trying to build, and from your list 2, 3, and 4 are all items I want to outsource.

Why?

Because I only want to focus on...

1) Things I love.
2) The things I can't delegate or outsource.
3) The things that directly bring in money.

In a few weeks I am going to spend a weekend by myself on a simple camping trip, just relaxing and getting the vision of my company down on paper.

J. Gordon really has me excited about the nutritional supplement or nutraceutical business (ideally an information/nutrition hybrid like EAS was...).

Aloha,

Jason

Originally Posted by Unregistered

I'm putting together a short report just like he described and will test it small.

And am I doing the right thing by testing this information report product.

What would be the wrong thing? Not doing anything? If the book is so great and we've heard this for years here, what is missing?

How will you be testing? Does the book tell you how to do it?

Why not send your report to Kaiser, he's into real estate, for an evaluation or offer it on ClickBank?