Popular Internet Cheese Molds New Media Strategy

Here we are coming to Gordon, Phil, Dien, Michael and others for business ideas an yet it turns out all we need to do is put a webcam on some cheese to make us a hit with the media.

Internet Say Cheese.

What else can you do to turn the mundane into the insane media attention?

How about restaurant talk? Ever wonder what the people at the other table are talking about? With full disclosure restaurant guest may agree to have their conversation taped for other's hear.

Garbage cam. Pick a spot to see what icky and intersting things people throw away.

Street Dog Fido. Attach a camera to a dog roaming the streets. Call it Dogs Gone Wild.

Now its your turn.

[Dien Rice]

Originally Posted by Garth

Here we are coming to Gordon, Phil, Dien, Michael and others for business ideas an yet it turns out all we need to do is put a webcam on some cheese to make us a hit with the media.

Internet Say Cheese.

What else can you do to turn the mundane into the insane media attention?

Hi Garth,

It may seem "mundane" to see a piece of cheese sitting there... But it's also "unusual" because few people are able in normal life to see cheese mature as-it-happens. (Despite us all being familiar with the final product.)

I think the key is to put something "unusual" on the web - and ideally, tie it in to your business. Not everything "unusual" will get media attention - but even if you don't get mainstream media attention, you may get "blogiverse" attention, which may be just as good (or even better!).

One "eBay"-related example I can think of was done by Karol Gajda, who a few years ago started with $1, and documented each step of how he could grow it just by using eBay (through buying and selling). This was more a "blog-based" example (rather than a webcam example), but it's a similar principle. A lot of people linked to it! It also helped to promote his eBay course at the time. It was a brilliant promotion!

Cheers,

Dien