Toll Booth Website - Bob Serling

Intersting Sales Letter from Bob Serling - talks at great length about
Licensing and the "Toll Booth" position one should be in.

http://www.millionairelicensingclub.com/salesletter.htm

No financial interest in this product, just some information we have been
talking about on Gordon et al.


MikeSunWest

[GordonJ]

Originally Posted by MikeSunWest

Intersting Sales Letter from Bob Serling - talks at great length about
Licensing and the "Toll Booth" position one should be in.

http://www.millionairelicensingclub.com/salesletter.htm

No financial interest in this product, just some information we have been
talking about on Gordon et al.


MikeSunWest

Bob Serling is great. I think the club might be sold out, or will be soon. Join if you can, however, it differs from Toll Positions and here's why:

Let me say that BROKERING deals between list owners and product suppliers is a good business...and that is a large part of Bob's teachings...as well as LICENSING...which is fabulous...and Bob has experience in the toy industry. Good stuff and if you have the bux, and there is space left...

and you have an interest in this, it sounds great. A Toll Position as taught by Harvey Brody differs slightly...Bob teaches "control and use" and Harvey favors OWNERSHIP, where you can't get "taken out" of the picture.

There is also a "math" problem on some brokered deals, which may work out over the long haul, but a good backend, low overhead might be good things to have.

Now as I understood it, Bob did a deal with a guy with a list and a guy with a product that would appeal to that list...and Bob got 10%.

List guy got 45%. Product seller got 45%. OK...an example= product of CD's and such sells for 100 bux (to keep it simple)...so List guy gets 45 bux, Bob the Broker gets 10 bux...and product guy gets 45 bux and then has to fulfill, and pay overhead...it is not unusual to find these to be approximate costs of 10% each.

So, from that 45 bux, he takes 10 out for the cost of fulfillment and 10 out for overhead leaving him a pre tax profit of 25 dollars. And that may be "found" money...but you have to wonder what a "copywriter/marketer" might do for that 55% cost of customer acquistion.

BROKERING deals like this and getting "use and control" of either a product or a list (distribution) is a great business model. It could be an element in your business if you choose.

The TOLL POSITION as Harvey Brody teaches it shows you OWNERSHIP, which can be had for a very small percentage of ongoing royalty...and the distribution isn't reliant upon a list, but more traditional distribution channels like retail, only the shelf space isn't paid for. Also, Harvey teaches control of the product through the manufacturing process to the purchase.

Both Bob and Harvey Brody have valuable information that a person so inclined can put to work for himself. As I've said for over a decade, invest as much money as you can afford to learn all you can about what you want to do.

I think Bob's club is closed, could be wrong...they had over 108,000 people chomping at the bit to compete over a 1000 slots...surely, as good a copywriter and marketer as Bob is, the slots have been filled within minutes of the launch.

Thanks for letting us know about this opportunity. Sounded great.

Gordon Jay Alexander

[GordonJ]

The club is SOLD OUT. It appears he expects 10 to 15 returns, and will offer these to people on a waiting list...first come first serve I reckon.

The Harvey Brody material is not sold out...cause it isn't yet available. We hope to offer the Harvey Brody material to many more than a 1000 people.

OH, we do have a couple of slots currently available for the $100,000.00 per seat seminar which may be held later this year. If interested, let me know ASAP, OK?

Gordon Jay Alexander

PS. The $100,000.00 a seat seminar includes a little ongoing support too.

Thanks Gordon -

Any updates on when the Harvey material will be available?

Bill

Originally Posted by GordonJ

The club is SOLD OUT. It appears he expects 10 to 15 returns, and will offer these to people on a waiting list...first come first serve I reckon.

The Harvey Brody material is not sold out...cause it isn't yet available. We hope to offer the Harvey Brody material to many more than a 1000 people.

OH, we do have a couple of slots currently available for the $100,000.00 per seat seminar which may be held later this year. If interested, let me know ASAP, OK?

Gordon Jay Alexander

PS. The $100,000.00 a seat seminar includes a little ongoing support too.

[GordonJ]

We "should" have the initial web site and blog UP and in test mode by the end of the month.

Harvey is working furiously on the UPDATED material...and I'm in constant contact with "Team Ben/Harvey".

Here is what I find interesting. As a small potatoes Entrepreneur, most of us can "turn on a dime". We make decisions and execute them, change or modify as needed. A big company, like SCI, is like an 18 wheeler, slow to get up to speed and not so easy to make a 90 degree turn...so to speak.

I've had to deal with "platform" issues...and the changing from this to that...something that you and I don't even think that much about...we just do it. Can't do that when working with so many different people, each with their own duties and responsibilities.

For example, their programmers don't like Cold Fusion...so that meant making some changes in our plans. See, they run their own servers, and all web sites are run from the inside on dedicated servers.

Likewise, it takes time for the "data" people to get things in place...something we can do with a little help from outside people, but they have to manage over 6 million names and the 100,000 or more a week they receive...and then we have to do things they have never done before.

So it has been a real eye opener for me too...BUT, I'm happy to say that team "Ben/Harvey" is excited about the project, we are working our collective butts off...and Harvey Brody, at a very young 75 years of age is working far harder than he needs to...or wants to for that matter...but it is important to him that YOU get the benefits of his 54 years of success...and the sooner the better too.

YOU can still make a contribution by telling me what you want FIRST, want the most...what information is going to be of immediate help to you, etc.

That being said, Harvey and I are working with people...who have taken action on the report, and who have rec'd the reports and taken it upon themselves to get started with finding a TOLL POSITION, while we are developing materials for the masses...we ARE working with people individually and are guiding them in the process...

It is important to both Harvey Brody and me that YOU don't get "shut out" or "cut out" or "put out"...so it is important that YOU learn how to set up deals and how to structure them with our help...but without our direct involvement until necessary.

To those of you that have begun...don't get discouraged, and keep shaking the trees (or beating the bushes if that works better for you)...the more you do NOW, the better prepared you will be when the opportunities come knocking on your door.

My best advice to everyone is, REread the Harvey Brody document...DO what he says to do...FIND some stored value...

CONTACT ME ASAP. Don't wait until you think you are ready...best thing is to get started today...and by DOING it, contacting people, learning what questions to ask...how to follow up...what to avoid...how to keep it clean and not messy...all of this will be your long term benefit.

Don't wait, ACT today.

We're right on track...hope to have the initial "a to z" report ready for the Spring, and in the meantime, we'll be tweaking and testing the web sites.

Gordon Jay Alexander

PS. Those on the 3 stamp list should start receiving email updates as soon as Feb. Thanks again for your participation.

Gordon,

Thanks for keeping us Updated.

I have a question... since this Began we've known it was Harvey Brody. But now, suddenly it seems, it's Ben/Harvey. When did that happen? What difference is it going to make to the end Product - like is it now going to be marketed by SCI to the Masses? (I don't see SCI getting involved in something unless they will be marketing it far and wide)

without our direct involvement until necessary.

Until necessary or IF necessary? Because UNTIL hints at being nothing more than a Deal Finder that will doing things Until a certain point and then hand the deal over.

initial "a to z" report

Will this report be Actionable or be somewhat lacking so we have to buy the Super Deluxe Edition to get the Real Details?

And will the report contain Case Studies with certain details - such as the one I mentioned here where the guy gets an option on a product for $1,000 and then sells Areas for $25k a piece.

I ask because the word Initial hints at further Reports. And if so, that hints at the Initial Report also being lacking in some way. Are you able to elaborate on this or is this something for the Email Updates as the time draws nearer?

Michael Ross

[GordonJ]

Originally Posted by MichaelRoss

Gordon,

Thanks for keeping us Updated.

I have a question... since this Began we've known it was Harvey Brody. But now, suddenly it seems, it's Ben/Harvey. When did that happen? What difference is it going to make to the end Product - like is it now going to be marketed by SCI to the Masses? (I don't see SCI getting involved in something unless they will be marketing it far and wide)



Until necessary or IF necessary? Because UNTIL hints at being nothing more than a Deal Finder that will doing things Until a certain point and then hand the deal over.



Will this report be Actionable or be somewhat lacking so we have to buy the Super Deluxe Edition to get the Real Details?

And will the report contain Case Studies with certain details - such as the one I mentioned here where the guy gets an option on a product for $1,000 and then sells Areas for $25k a piece.

I ask because the word Initial hints at further Reports. And if so, that hints at the Initial Report also being lacking in some way. Are you able to elaborate on this or is this something for the Email Updates as the time draws nearer?

Michael Ross

You are right. We began as the Harvey Brody update, but what I didn't know...and had no need to know, was that Harvey and Ben are old friends...I didn't know they were in contact on a regular basis. Once I found that out...and we had separate projects on the board (primarily an update of 7 Steps to Freedom and the NPGS formula)...

I suggested we combine forces and tap into the geniuses of both Ben and Harvey and since they didn't have a problem with that...we evolved it that way. See, I was already doing some work for SCI on different things, and Harvey and I didn't connect the dots, so to speak.

Then, Harvey suggested we might want to include a few of his "friends" who also happen to be money making geniuses...and we will, but that is for down the road just a ways.

As for the difference it makes, I now have access to 35 years of marketing materials to draw from and it may take a couple of years and several "products" to introduce this stuff...so you are right again about this being the "initial" product. SCI has the ability to do all the back office stuff, as well as create and market anything we come up with...so it is a very good fit for what Harvey and I were already doing.

You are also right Michael about marketing to the masses...both Ben and Harvey would like to see their information in as many hands as they can get it into...so you'll see an "old world" progression with a twist...

the old way was to funnel customers in and then have back-ends. Since we already have lists of people willing and able to spend 100 thousand dollars for a seminar, we can do it a little differently...and still serve the entry level into business crowd also.

As for until or IF...it depends on the person. Take Jim Straw for example...we'd have no need to educate Jim on what an option contract would be or a royalty agreement...so a deal that Jim might put together to take advantage of our distribution systems...is going to be a lot different from those just starting out.

For a beginner, I want them to get their feet wet quickly...talking to people learning how to make contact, what to say, what NOT to say...and to do it in a way they don't get cut out of any deals. VERY IMPORTANT to Harvey Brody that he shines the light on the ways to insure you don't get put out.

Although, there are those who may prefer just a "finder's fee" arrangement, and others with product development and marketing experience who could structure a different sort of deal. I don't know of a one size that fits all.

My understanding that Harvey's update will be super actionable, and 7 Steps helped tons of people...but,

I'm dealing with 90 years of combined success in two very different business ways...I KNOW remote direct marketing...I'm LEARNING Toll Postion Profits...and Mr. Brody tells me that he is LEARNING TOO.

He said just the other day he knows more today than he did last week about his business...so my question would be does anyone you know sell a definitive this is all you need forever and ever product? In regards to making money and what not.

We have information that you could compare to a Ph.D. in marketing...and some of our employees teach at the University level...but to give that advanced information to a newbie would be wrong, they wouldn't "get" it...so the answer is...and this is MY answer:

Both Ben and Harvey (with his document) have already provided "actionable" information...I'm in contact with several people who have started the process based on the document...truth is Michael and you know this very well...

we could give them a 1000 page blueprint with every word they need to utter and still many (if not MOST) would choose to chase after the next thing...

WE will be providing useful, practical, actionable information to those that are already inclined to act. For many, unfortunately, it will join the books already up on the shelf.

Initial hints to me...that it is the BEGINNING. You read what you want into it, but when I say our initial product...that is what I mean...the one that begins. Say we develop a copywriting course...and we're certainly capable of doing that...but you or somebody else has NO interest in copywriting...

We could develop various "tracks"...but everything we do in the future is based upon the "initial" being the first, thing that we do.

MOST people here are not ready to fork over 100 grand for a seminar...but there are those that are. So beginner to CEO of a modest business...we have the goods to help them all.

I suspect there are people who are always going to feel that any "initial" report is "lacking" in some way or another. It only hints at it, if that is your mindset to start with.

Hope this helps a little

Gordon Jay Alexander

Originally Posted by MikeSunWest

Intersting Sales Letter from Bob Serling - talks at great length about
Licensing and the "Toll Booth" position one should be in.

http://www.millionairelicensingclub.com/salesletter.htm

No financial interest in this product, just some information we have been
talking about on Gordon et al.


MikeSunWest

A friend of mine ordered the course and got it on Wed is this week. He said that he will be returning the materials because it was all general stuff.
In fact he said that in one of the 7 techiques that Bob promised to show them which is Licensing Proven Marketing Campaigns he says that Bob says that he cannot share that Proven Marketing Campaign because his clients paid him a lot of money to learn that campaign and it would not be fair to them, so Bob provides a campaign that he says has not been used by him nor tested by him however other people have it said it works.

To say that my friend was P.O. would be an understatement!
He says that the CDs and DVDs are really nothing much more than rehashing the manual.

I went back and looked over his sales letter and he never did "quite" say i will give all the campaign that i used. Just examples.

I in trying to be funny told my friend that "Hey, i just you have got to wait until the 5K seminar to find out all the details".

He hung up.

Jim