"YES-50 Ways to Be Persuasive" - Cialdini

[Glenn]

Hi,

I've been reading "YES-50 Scientifically Proven Ways to Be Persuasive".

I really like the way the book uses Case Studies.

You get the Details that let's you Apply a new idea for yourself.

Anyway.

Here's an idea I've been using in my Copywriting. But intend to STEP UP and use differently after reading this.

Restaurants give away Chocolate Mints BACKWARDS.

Turns out if they gave a mint BEFORE the meal. Tips go up 3%

Let's back up a bit.

#1 - In tests Waitresses who gave customers 1 mint got a 3% jump in tips.

#2 - Waitresses who gave 2 mints got a 14% jump in their tips.

#3 - Waitresses who gave 1 mint at the end of the meal. Left. Came back and handed patrons a 2nd Mint - got a 23% JUMP in their tips.

===============
SALES Ideas:

I - In a retail situation If You SURPRISE the prospect
BEFORE the sale.
During the sale.
With a BONUS after the sale.

Maybe the 23% will get multiplied by 3 - to 69% more purchases.
WORTH a Test.

II - In a Face to face sales situation I often break the ice by asking the prospect to Give me their OPINION
on something I'm working on. It could be -
which of these 2 chocolates do you LIKE BEST.

NOW... I think it might be good to Test a surprise
Before The Appointment. A 2nd Gift during the appt.
And a Thank you Surprise Afterwards.

III - In my most successful sales letters -
I've put Silly Poems at odd places.
Cartoons and photos as GRABBERS.
Bullet points ABOVE the headline.

Now that we know WHY these kinds of Surprises work -
It behooves us to do more of that...

(Sorry 'bout that. I've not used the word "behooves" in so long. Couldn't resist.)

Thanks,
Glenn

P.S. - Here's an Example: "The EyeBall Energy Laser" -

http://archive.enchantednlp.com/products.php?id=70

Hi Glenn,

Thanks for sharing all your WEIRD munny making Case Study stories... Always enjoyable!

On the mention of Restaurants giving away Chocolate Mints BACKWARDS...

Here's an idea that's right up your alley, almost custom made for you...

You might wanna Try playing around and tweaking things a bit with your "Big Red Nose FLIRT Testers"...

Unless you've Already eaten at the Cabbage Condom Restaurant... Or tried something similar...
http://www.asianoffbeat.com/screensh...Restaurant.jpg

Phil

Originally Posted by Glenn

Hi,

I've been reading "YES-50 Scientifically Proven Ways to Be Persuasive".

I really like the way the book uses Case Studies.

You get the Details that let's you Apply a new idea for yourself.
[/url]

Hi Glenn, Looks like NBC / Dateline has also been reading Cialdini.

Anyone who is interested in the power of influence and persuasion
will enjoy the 8 video case study at http://beam.to/DateLine

Cheers,
Steve
www.DigitalFantasyBackgrounds.com

[Glenn]

Dear Phil,

Thanks.

I did find the "YAM CAbbage Condom Restaurant." Not sure how this works.
Owned by a condom manufacturer. Good PR.

My Favorites are the

a - Bust each dish after you finish each course.

b - All seats and tables are toilets.

With the Asian fixation on the bathroom - it figures.

Glenn

Here's the link to the other 10 WEIRD ones...

http://www.asianoffbeat.com/default.asp?Display=1264