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| SOWPub Business Forum Seeds of Wisdom Forum |
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#1
January 8, 2011, 04:09 AM
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Does anyone have any links on this?
The classic direct mail method of sending what appears to be a newspaper article with a post-it note that says, "This really works! -J"
It was all the rage in the 80s -- started by someone along the line. I think there was a court case about it being deceptive at some point. Any links for the whole story? I was trying to tell someone about it. -- TW 
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#2
January 8, 2011, 06:06 AM
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Re: Does anyone have any links on this?
TW,
Bet Lawrence Bernstein: “World’s Greatest Direct Response Archivist” has All the details, nicely parked inside of his "Awesome" resource... Great reading! And an Almost Free Direct marketing Education and your Homework for the weekend...  Those unfamiliar with Lawrence Bernstein... Enjoy! ... http://www.infomarketingblog.com/law...se-researcher/ http://www.infomarketingblog.com/ http://www.google.com/search?hl=en&c...w&ved=0CDQQrAM Phil Last edited by Phil : January 8, 2011 at 06:12 AM. Reason: additional info...
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