YOUR OPINION - Which Book Will U Pay Cold Cash For?

Hi Glenn, I also vote for the Bum title....

Thought you'd like to read about this bum in case you missed seeing it in the news: http://www.koco.com/news/oklahomanew...b/-/index.html

Cheers,

Steve

www.PortraitPartyPhotographers.com

[Glenn]

Thanks Steve,

I always Test everything I sell.

What "My" BUM is doing you cannot get arrested for. I tried it. By gum
it works.

I've almost finished outlining the STREET BUM Sales Letter. Here's how it
starts out.

With a Poem.

Glenn

===================

There Once Was a BUM From Dallas,
Who Paid Cash For a House - his own Palace,
The Bum Dropped An 850.00 Stash,
My Friend Randy Gave Back his Cash,
So The Bum Told Randy The Secret to His Stack,
Nothing to do with Begging or Crack.

[Glenn]

Thanks Dien,

Ok.

I borrowed copywriting ideas from Gary Halbert - A Grabber

Joe Sugarman - 3 acts

Ted Nicholas - write the Order Form/Table of Contents - FIRST

To Create My Own Copywriting Template.

===========================
Step I - Test the HEadline

Step II - Create an ATTN GRABBER to go above the HEadline

Step III - Outline the 3 parts of the sales letter body

Step IV - Write the Order Form/Table of Contents

Step V - Finish Step III - write it

Wait a few hours.

Then read it out loud and fix any mistakes. Add Subheads.

============================
Here's the ORDER FORM - Table of Contents
Which you write FIRST while you are full of ENERGY...

********
Your NO-RISK-ORDER FORM & Table of Contents

TABLE OF CONTENTS -

INTRO - PROOF You Meet Great People & Discovery New Things When You
PAY-IT-FORWARD!

CH #1 - How & Where Randy Found The 850.00 THE BUM Dropped and
Returned it.

CH #2 - This Is The BUM’S Success Secret. So He’s Never Shared His SECRET
with Anyone Else Before.

CH #3 - Case Study - The BUM Took Randy Along as He collected 271.00 in
30 minutes.

CH #4 - How to Maximize Your Results - How the BUM Found 3 Gas Station
Type Locations that make him 400.00 to 600.00 - in just 90 minutes a day.

CH #5 - MY OWN TEST CASE STUDY - I Visited 2 Locations - The 1st - I only
Made 93.00 - The 2nd - I made 211.00 - Elapsed time - 60 minutes. That’s
300.00 an hour.

CHAPTER #6 - ACTION SUMMARY - A Detailed - Step By Step System anyone
can follow. What to do. What the BUM says. (What I say.) Plus a few
simple Suggestions Based on my Own Tests.

NEXT...

You Write The Book.

Thanks,
Glenn Osborn

P.S. - Perhaps this "24 Hr Copywriting" Method won't suit other writers. But I
have a short attn span. I KNOW MYSELF. If I don't get a project done in 24
to 48 hrs - It never happens.

[Dien Rice]

Originally Posted by Glenn

============================
Here's the ORDER FORM - Table of Contents
Which you write FIRST while you are full of ENERGY...

********
Your NO-RISK-ORDER FORM & Table of Contents

TABLE OF CONTENTS -

INTRO - PROOF You Meet Great People & Discovery New Things When You
PAY-IT-FORWARD!

CH #1 - How & Where Randy Found The 850.00 THE BUM Dropped and
Returned it.

CH #2 - This Is The BUM’S Success Secret. So He’s Never Shared His SECRET
with Anyone Else Before.

CH #3 - Case Study - The BUM Took Randy Along as He collected 271.00 in
30 minutes.

CH #4 - How to Maximize Your Results - How the BUM Found 3 Gas Station
Type Locations that make him 400.00 to 600.00 - in just 90 minutes a day.

CH #5 - MY OWN TEST CASE STUDY - I Visited 2 Locations - The 1st - I only
Made 93.00 - The 2nd - I made 211.00 - Elapsed time - 60 minutes. That’s
300.00 an hour.

CHAPTER #6 - ACTION SUMMARY - A Detailed - Step By Step System anyone
can follow. What to do. What the BUM says. (What I say.) Plus a few
simple Suggestions Based on my Own Tests.

NEXT...

You Write The Book.

Thanks,
Glenn Osborn

P.S. - Perhaps this "24 Hr Copywriting" Method won't suit other writers. But I
have a short attn span. I KNOW MYSELF. If I don't get a project done in 24
to 48 hrs - It never happens.

Hi Glenn,

Thanks for sharing this very valuable information with us!

As you know, I bought your "Greased Pig Fast Writing System" (link to sales page, I'm not an affiliate) several years ago, and I have used it successfully! What you share here also adds to what I learned there (plus giving a good example)...

I've long been a "fan" of your stuff... It's "different" from the standard boring stuff, but obviously, it works...!

Best wishes,

Dien

[Glenn]

Thanks Dien,

Ok.

Thanks to my "Greased Pig Speed Writing System" we're done.

After the "BUM BOOK" tested or tied for #1 - Three Times.

a - Here at sowpub
b - to a few dozen VIP's
c - To my ezine list

I wrote the sales letter and the book in 48 hrs.

Usually I can do it faster.

Because Testing to my list I don't have to wait for OPINIONS.
Everybody LUVS to get their Opinions LISTENED to.

Sowpub was slower.

Anyway.

All done.

Now I'm waiting for my webmaster Chris - to get back from his weekend
trip and post the "BUM BOOK" offer on my archive.

I'll share that link here when
I get it.

Thanks,
Glenn Osborn

P.S. - This has worked out very well because I hadn't considered writing
an audiobook about "What I Learned From 400 mil mentor Jim Straw..."

And since that is TIED (Same # of votes) with the BUM BOOK.

I'll do that project next.

P.P.S. - What we walked you thru here is not new. We learned this from
people Like Steve Jobs and Richard Branson.

It's Not Easy to SEE with a billionaire. But What entrepreneurs do is ask
people which product they want to buy, how much
they want to pay and then we sell it to them."

[Ankesh]

Originally Posted by Glenn

I've almost finished outlining the STREET BUM Sales Letter. Here's how it
starts out.

With a Poem.

Glenn

===================

There Once Was a BUM From Dallas,
Who Paid Cash For a House - his own Palace,
The Bum Dropped An 850.00 Stash,
My Friend Randy Gave Back his Cash,
So The Bum Told Randy The Secret to His Stack,
Nothing to do with Begging or Crack.

I love how you manage to do this Glenn - start with poems
Is this a learnable skill?

-----

The only poem I've ever written:

7 sips of H2O
Make away your hiccups go

[Glenn]

Dear Ankesh,

Thanks for noticing the importance of the poems as a GRABBER.
Poetry at the top of a sales letter Always Gets Better Response.

In my tests Goofy Poems GET READ - and then so does the REST
of the letter.

(Thank You
Gary Halbert - who introduced me to the Importance of an ATTN GRABBER.)

What you do is write a list of words IN ADVANCE.

Mumbai
cry
die
fry
guy
hi
high
ki
lie
my
nigh
pie
rye
sigh
thigh
tie
vie
why
kiyi

There once was a Guy From Mumbai,
Who Took a swat at a Fly,
Then Accidentally sat in a Cherry Pie,
He let out a big Sigh,
And muttered, "Why oh Why,
"My oh my,
I wish that Fly would just Die.

Obviously it's much easier to write silly poetry.

But.

If you make your word lists on a specific topic
You can target what you want to say.

And WHY Might You Make The Effort,
To Resort,
To a Poem,
Rather than stay safe at Home,
With a Regular Headline?
Because Everyone says it's Fine.

But I DARE YOU To Stop,
Reading when you Hop,
Into a Letter that Starts w/a Rhythm,
You Can't Stop - isn't it Sublime?

Plus Eugene Schwartz - a billion dollar copywriter - says UGLY COPYWRITING
is
the reason many of his "Control" letters lasted for 20 years or more.

Thanks,
Glenn Osborn

P.S. - I couldn't Find any Copywriting Books or Manuals on how to Use
UGLY COPYWRITING... So I wrote one of my own - w/1000's of Examples
so I'd have an
UGLY Writing Workbook at my Fingertips.

http://archive.enchantednlp.com/products.php?id=79

[Glenn]

Thanks Dien,

Ok.

Thanks for your patience.

Chris just sent me the link he created at my NEW STUFF Archive.

The Link to the "BUM BOOK" Info Product.

Glenn Osborn

P.S. - I tested this 5 times - so far - and the least I made was $50 in
30 minutes. (The BUM really knows human nature.)

http://archive.enchantednlp.com/products.php?id=95

[Glenn]

Hi,

Yes, we made book sales in 24 hrs.

And we got lots of Questions. (Proving in some cases - People Skim instead
of read your sales letter.)

So I Combined all the questions
and wrote this FAQ - Which has boosted
sales once again.

==========================

Thanks for emailing or calling me with questions.

---------------------------
Q #1 - Can my 19 yr old son do this?

Yup.

If you can walk, talk - any age - girl or guy. (The bum is 70 yrs old -
dislexic and can’t read or write)

---------------------------

Q #2 - Is this that headlight cleaning gambit?

NOPE. (Nothing extra to b uy to apply the BUM’s Extra C ash idea.)

---------------------------

Q #3 - How many times have you tested this yourself?

5 times - so far.

I only made 50.00 at the Whole Foods store. (You’ll read what I did.)

The Most I made was 271.00 at a 24 hr gas station.

THE REASON I Tested
Here in Baltimore is - (If I 365 day 100% Guarantee something it better
DARN Well Work anywhere - for anybody.)

---------------------------
Q #4 - Do I have to S ell?

Nope.

In fact, except for the Lazy Gas Station Attendant - You don’t talk to ANYONE.

---------------------------
Q #5 - I have two teen age girls - 13 and 16 - can they do this so I don’t
have to p ay for their 1st car?

***I - I already have one tightwad Dad who drives his 12 yr old daughter to
24 hr Gas/Convenience stores - (He splits the munny 50/50 with her)

---------------------------
Q #6 - Will this work anywhere in the world?

I don’t know yet.

The USA is a more affluent place than you find in many countries. (Email me and Let’s Find Out.)

---------------------------
Q #7 - How much did you make in your 1st Five Tests? (After I settled on
busy 24/7 Gas Stations - I never made less than 200.00 - But my 50.00 tests
kept my Total Take Just short of 2000.00 - 1853.00 to be exact.)

---------------------------
Q #8 - “I’m quitting one business - Starting a new MLM - will this p ay my
bills in between?

(DEPENDS on the SIZE of the Bills.)

If you use the BUM’s system 7 days a week - at a really busy Gas Station
we’re talking 500.00 to 1000.00 a week. THE MORE (hi-traffic) Gas Stations
you visit - the higher your TAKE.

The Bum only does 3 really hi-traffic gas stations a day. (I tested and the
smaller locations aren’t worth your time.)

Thanks,
Glenn

The BUM BOOK Offer...

http://archive.enchantednlp.com/products.php?id=95

Anybody have a review of Glenn's new Bum Bucks ebook product? I find myself curious, but not ready to drop 70 bucks without a bit of social proof from actual buyers and doers. Thanks in advance for your input.