Diane Von Furstenberg Uses The MAGIC Of THREE Self Referral System

[Glenn]

Thanks Dien,

So I'm speed reading along and notice that Diane
has 3 projects POPPING at the same time.

FIREWORKS go off in my brain.

Because I remember how SuperStar Manager - Ken Kragen
Took the Smothers Brothers from NOBODY to International SuperStars
in ONE WEEK.

A - He got them a Cadillac Commercial - 30 days before
the MAGIC Happened. (Running day and night on the Today and Tonight Shows)

I - Ken got The Smothers on The Gary Moore Show.

II - Judy Garland Variety Show

III - Ed Sullivan Show

AND all three Programs Decided to KICK OFF their year with the Program
that the Smothers Brothers were on.

RESULT?

In Those Days There was only a few networks. The Smothers Brothers
seemed to be EVERYWHERE.

THEIR NEXT 50 Shows - SOLD OUT.

TV Offers Poured in.

Ken Recognized what happened and did it again and again for his clients
who shot to SuperStardom.

Kenny Rogers was 65,000 in dept - zoomed to 10 mil a yr

Travis Tritt - $20,000 a yr to 5 mil a yr two years later

Ok.

Let's Come Forward from 1960 to 2014 - November...

Diane Von Furstenberg is 67 and SMART as a Whip.

I - New Book, "The Woman I Wanted to Be"

II - New TV Show - Young Women Compete to Represent DVF Brands

III - A Museum Exhibit of her 40 year Wrap Around Dress Creation

IV - And a Book on The Evolution of Her Trade Mark
Wrap Around Dress.

(I'm counting III and IV - as the third - because Museum visitors
get her book to Inform their Visit.)

Diane has 1500 retailers selling her Designs.

97 DVF Shops in 55 countries.

AND
OBVIOUSLY
Plans to Refer Herself Lots and Lots of Attention and Thus NEW BUYERS.

As she uses "Magic Of THREE Power" to Focus MASSIVE ATTENTION on her new line of clothing.

Thanks,
Glenn

[Dien Rice]

Originally Posted by Glenn

Thanks Dien,

So I'm speed reading along and notice that Diane
has 3 projects POPPING at the same time.

FIREWORKS go off in my brain.

Because I remember how SuperStar Manager - Ken Kragen
Took the Smothers Brothers from NOBODY to International SuperStars
in ONE WEEK.

A - He got them a Cadillac Commercial - 30 days before
the MAGIC Happened. (Running day and night on the Today and Tonight Shows)

I - Ken got The Smothers on The Gary Moore Show.

II - Judy Garland Variety Show

III - Ed Sullivan Show

AND all three Programs Decided to KICK OFF their year with the Program
that the Smothers Brothers were on.

RESULT?

In Those Days There was only a few networks. The Smothers Brothers
seemed to be EVERYWHERE.

THEIR NEXT 50 Shows - SOLD OUT.

TV Offers Poured in.

Hi Glenn,

Thanks for sharing that!

I didn't know that's how the Smothers Brothers got started!

Believe it or not, not that long ago I was watching a Smothers Brothers video (just one of their routines that I found on YouTube)... I think I got to it somehow by searching for Bob Newhart, and going off on a wild tangent...

(I'm a big fan of Bob Newhart's stand-up comedy routines... Even 50 or 60 or so years after he started doing his routines, I still think there's nothing like them around...! I finished reading Bob Newhart's autobiography not that long ago...)

Certainly, "blanket coverage" can help get you to the top of everyone's mind... Which of course, is a good thing from a marketing point of view...

I guess that means that, if you have a number of publicity opportunities lined up, don't stretch them out! Get them all going "simultaneously" as much as is possible, for maximum impact...

Thanks Glenn!

Best wishes,

Dien

[Glenn]

Howdy Dien,

How a 20 Million CarWash Referral System
Became a Restaurant Referral System

A few years Back I worked with a millionaire CarWash Owner in New Jersey.

I had just read, "Influence" by Robert Cialdini.

And CHARGED the Car Wash Owner to Implement One of The Ideas
In Cialdini's book.

Which idea?

The Marketing idea from the Case Study about Pool Table Sales.

FIRST - We Taped A CardBoard sign over his current signs. Listed MOST
Expensive Down to Least Expensive. (Instead of what he had - low to hi.)

2nd - We changed his sales Script. SAME THING. Talk about the PRICEY
STUFF First - then work down to the cheap options.

He has employees there upselling the various options.
(Various Waxes, Window Cleaning inside and out, Vac cleaning inside the car)

RESULT?

Jason stood up in front of 800 Jay Abraham proteges to Compliment my
marketing results. His profit margins went up 25% or more.

Now.

Here is THE REASON WHY Jason has 20 million CASH MUNNY in the Bank. His
Referral System is SO Good I apply it for Restaurant Clients myself.

But Let's VIEW it from The CarWash Perspective 1st.

I - Jason Bought VIP CarWash Logo T-shirts for his CarWash TEAM.

II - Jason Called or visited all the EXPENSIVE RESTAURANTS in driving distance
of his CarWash.

III - Jason Told the owner/manager - "Let me and my Car Wash Team Come
to your Restaurant and Wash your Patrons Cars for FREE."

IV - Here's a Sign for your window. Here's an Ad you can run in the paper.
Here's a Flyer you can email or snail mail to your customers.

Headline - "FREE Car Wash By Award Winning
CarWash Team - When You Eat at ________ On Monday."

V - In the Restaurant Game - Monday, Tues, Wed are Tough because NOBODY
comes in to eat on those days. So Jason shows the Restaurants how to PACK
'EM in on nights when they have ZERO business.

WIN - WIN - WIN

Win #1 - The Restaurant owner fills his seats - costs him nothing

Win #2 - The Patrons - get their cars washed for Free

Win #3 - Jason puts 10 Fr-e-e Car Wash Coupons under each Windshield wiper.

Jason Travels in a big Circle - changing from place to place
so as to Create 100's of new customer REFERRALS from as many Restaurants as possible.

==========
==========
Restaurant ACTION PLAN -

Here's how we Adapted Jason's Referral Idea for Restaurant owners.

#1 - Visit all the nearby CarWashes and find the 2 or 3 best.

#2 - Especially look for one ALREADY using F-r-e-e Car Wash Coupons.

#3 - Offer to Swap Free Dinner (A Thank You Reward PARTY from The Car Wash
Owner for his Team) - in a Banquet Room in Exchange for FREE CAR WASHES on a Mon & Tues & Wed.

(This costs nearly nothing because the Restaurant throws out literally -
and I'm not kidding - tons of un-sold food on these 3 days.)

#4 - For Tightwad Restaurant Clients who wanna TEST. Put "FREE CAR WASH
FLYERS" under their customer's car Windshield wipers.

WHEN This PACKS the Place
on the F-r-e-e Car Wash Day. (When it's usually Empty.)

#5 - NOW the Restaurant owner wants to do more. Show them how to Email and advertise.

HOW
DO
WE
DO
This over and over for the same Restaurant?

We change what kind of FREEBIE the CarWash Team offers each time.

I - F-r-e-e Car Wash

II - Free Window Cleaning inside and out

III - Free Wash and Wax

IV - Car Tire and Wheel Detailing.

The Key is to do something different each time.

Each service is a FREE SAMPLE of what the CarWash Staff can do. And the Cars
get dirty in the next week. 24 hours if it rains or snows.

The BMW owner comes in with his free coupon
over and over - Gets into The HABIT.

A New Car Wash Customer is created.

So everybody wins.

Thanks,
Glenn Osborn

Hey Glenn......your mention of "Car Washes" reminds me of a way I've made "muny" with Car Washes;

1) Years ago.....When lots of people were going to car washes ......people would drive up to the opening......get out of their car and WALK up to the lobby where they'd pay..... then, they'd SIT DOWN and WAIT for their car to come thru.

While sitting there waiting.....their EYES would be "looking around". As I was sitting in the lobby, I noticed fellow car wash customers "Looking Around". I then got one of my infamous "Hot Flashes".

Why not "Give Them Something To LOOK AT?" Like a Display Board with AD Cards of local biznesses. Either a Free-Standing or Wall-Mounted Board.

I went over to Wall-Mart and bought a 2ft x 3ft Poster Board. I divided the inside space into 4 Columns and 4 Rows (16 Ad Spaces) and put in some "Mock-Up" 6 x 9 Ads and a "Welcome To Jones Car Wash" at the top of the 2 inside Columns and went to the car wash owner. Showed the Board and told Him I'd like to "rent" some of his wall space for $100 a month.

I also told him that the Advertisers AND their employees would probably get their cars washed here also.

He said, "OK....I'll try it for 3 mos!"

I then had the owner hold my Sample Board on the wall while I snapped a photo. This gave Credence to my program

I then asked the owner to give me the names of his; Insurance Agent, Electrician, Plumber, HVAC, Lawn Mower, and any other service people he uses.

I then proceeded to visit local businesses to get them to Rent a Space (14 - 6" by 9" Ad Spaces) I chaged $100 Set-Up and $100 a Month.....$400 from each of the 14 Ad Spaces for a whopping $5,600 less $300 to the Car Wash and $39 for the Frame

Not sure you can get this from advertisers today BUT.....what if you only charged $50 Set Up and $150 (for 3 mos) from 14 advertisers?

That's STILL.....$200 a 14 = $2,800 for a $339 "investment". Plus.....most advertisers will renew ($150 x 14 = $2,100 every 3 mos) AND...you can get more Car Washes to participate. (AT one time I had 11 going)

So.....do some research.....find the Car Washes where patrons have to get out of their cars and go to the lobby.....make up a Dummy Board and go show some Car Wash owners.

Don Alm......long time Ad Sales Guy

PS....I usually have a picture to show but I couldn't find any so, I've included a Ad Display I used for Hotel Lobbies

Also....my best advertisers were local Restaurants. They figured, if they can spend money getting their car washed....they probably have money to "eat out"!

Ha, ha, ha, now there's a referral system...

Glenn, you have to include that in your book. Don may not have known it was that good but it is and he gave it for free. Love it!

[Glenn]

Thanks Don,

Got a Couple of Questions about your CarWash Ad Board idea.

#1 - What did you say to the CarWash Owner to get him to give
you the names of some of his Suppliers?

#2 - How Did You Convince His Vendors to BUY Ads on Your Waiting Room
Ad Board?

I Know What I say.

Am Curious about how YOU do it.

I might LEARN SOMETHING.

Thanks,
Glenn

[Glenn]

Thanks Dien,

"How to Get a MEGA-MILLIONAIRE To CALL You
with a Self Referral Email System"

Roger Dawson now Charges Big Corporations $100,000.00 a Presentation.
Plus Hundreds more per SalesPerson - for WorkShop Materials.

As You Know...

Over the Years I've Interviewed 100's of self made millionaires. Even
got One Billionaire to Call me on the phone. That was a hoot.

Here's One of The Strategies I Use to REFER Myself
to these Talented - Busy People in such a way that
they
Cannot
Say
"No."

And are Forced - out of Self Interest and Ego - to Email me back
and call me.

EMPATHY is Important.

Let's Step into Roger Dawson's Shoes.

QUESTION -

***What does he want?

***What does he NEVER Get Enough of?

ANSWER -

SUCCESS STORIES.

Testimonials.

Stories he can Tell from the front of the room about the SUCCESS of His
ideas, methods and materials.

Still Thinking Like Roger?

GOOD.

Just Suppose You Got This Email sent thru your Website?

==========
==========
Thank You Roger,

Just Found Your Website.

Wanted to Say "THANK YOU" for creating that "Time and People Management"
Course you sold thru Nightingale & Conant - years ago.

I'd Never Managed People Before.

Or Worried About Being Late for Meetings, Appointments.

Or had to Keep track of 1000's of details - day after week after month.

I got a Job at a University - "Maintenance Co-Ordinator."

Using The System You Described to Track 5000 Realtors
I started to Successfully Juggle...

A - 100's of employees

B - 1000's of Apartments and Dorm Room - each of which needed Repairs,
parts, painting.

C - My Boss, His Boss, Student Life and other University Bigwigs.

An Impossible NIGHTMARE.

Except I carried your "Time and Management System."

I put it in a Fake Leather 3-Ring Binder and carried it Everywhere.

NOBODY ELSE could keep up with all the Details but me.

A - I got promoted to Maintenance SuperVisor for 1/2 of Student Housing.

B - Then All of Student Housing

C - Then my boss Added All of Housekeeping

D - Soon I was Asst Director of Housing. (These was no Director)

800 Employees.

24/7 Responsibility for the entire 100 acre campus.

Anyway.

I'd Love to Thank You - In Person - By Phone.

I have some Funny Stories to share.

Thanks again,
Glenn Osborn
410-429-8909

===========
===========
ACTION SUMMARY - (Basically - You Take Action with ONE of Their Ideas
Then TELL Them About it.)

Roger Called Me Up.

Which is How I know he Charges 100Grand.

How I know he doesn't sell his ideas thru others Like "Nightingale Conant" anymore.

Because he TOLD ME How He and his Daughter Keep ALL the money!

And I DID tell him some funny stories
about how I used his Time Management System
to keep Appointments with Angry Parents.

(Prove What was done - by showing them my SYSTEM.)

Got Called into to Meet the Fire Marshall
and the Insurance Company who DID
not want to pay for Fire Damage - when kids put a pizza in the oven
without knowing a room-mate put the pizza box in the broiler - underneath.

BURNT the roof off their Building!

(I Showed the Big Brass the Fire Extinguisher Checks and Replacements Logged
For that Apartment Complex - Right there In Rogers System. Much better than any Day Planner I ever Saw.)

Roger told me lots and lots about
how he had changed his business.

Controls all the money.

Does his own Selling and Negotiating
of Consulting and Speaking Gigs.

Thanks,
Glenn Osborn

P.S. - Recently - I've Discovered This System Can Reduce My WorkLoad
with Clients. Make it EASY for them to get my Marketing ideas done.

WITHOUT ME.

So I found myself Walking Clients and Ezine readers thru My Version
Of Rogers "Time, Details & People Management System."

I FIGURED - if it worked for me to manage 800 Employees. 24/7 Fires, floods,
Students cutting holes in walls, kicking in doors, rolling 2000 lb cement
trash containers down hills - thru ground level apt walls.

It Should Really Help my Clients and Ezine Readers APPLY Marketing
ideas on top of their Regular Jobs and Part time Business.

So
I
Created an E-book or Manual
to save myself Hours on the phone.

And Share The Simple but Powerful (Paper - Pen - 3-Ring Binder)
System - Which never Crashes due
to a computer glitch and costs NOTHING
to create - For others I don't have time
to help IN PERSON.

It's one of my Most Popular and Best Selling E-products.

BECAUSE it will Change Your Life.

***YOU Get Promoted.

***Lots of Folks Get A RAISE cuz they can suddenly do 10X MORE WORK
Effortlessly. (But the Boss Doesn't know it's EASY.)

***YOU MAKE MORE MUNNY - Because You can Run a 2nd and a 3rd Company
just as easily as ONE. Instead of out of your head. The System Helps
do the YUCKY Stuff - for you.

You Can Adapt Rogers Systems to Become Nearly Super-Human -
especially compared to others around you.

Your Wimpy -ignorant- Competitors.

Click Here to Check it out...

http://archive.enchantednlp.com/products.php?id=17

[Glenn]

Howdy,

You know I'm Fascinated by the Concept of Hiding Things In Plain Sight.

Just Stumbled across an article about how Omega Watch
paid Pierce Brosnan to wear it's watch in James Bond movies.

Well.

Somebody got Paid big time.

Rolex WAS the defacto - James Bond Watch Brand until Brosnan
took over the role.

Then suddenly a switch was made.

My google and YouTube Research has found Brosnan and Cindy Crawford
on Stage with the CEO of Omega.

At Huge Parties in Malasia.

All over the world - in fact.

This Means that Everytime Brosnan wears an Omega Speedmaster Pro
$3850 Bucks - in Public - he is getting Paid.

OR

He is getting Paid JUST SO HE WEARS the Omega watch in public.

Whatever the case.

Brosnan is a walking - talking - Referral Machine for Omega.

And Because of the James Bond BRAND Link
to The Actor Pierce Brosnan - Omega Reports their sales went up 20 TIMES.

Why am I so Interested?

Because of the year after year after year
proof that Brosnan himself is getting paid - NOT the Movie Studio!

This is a Hidden In Plain Sight SELF REFERRAL
Strategy which I had not figured out until now.

Why am I EXCITED?

We're talking MILLIONS of Dollars going to ONE CELEBRITY.

One Person.

An amazing Transfer of STREAM of INCOME MOOLAH
to one individual Because of His STAR STATUS and Invisible Sales Influence Power.

Thanks,
Glenn

[Glenn]

Howdy,

Harley Davidson Store -
Empty-The-Shelves -
PUPPY DOG Referral System

My friend Jeff is what I call a "Serial Salesman"
who thinks out-of-the-box.

He jumps from business to business - Industry to Industry.

We swap ideas.

When we first met - Jeff was a salesman at a Harley-Davidson Motorcycle
store.

Jeff got the list of local motorcycle clubs.

CALLED UP and Invited the leader of each club to bring
his wife or girlfriend to Look at the NEW Styles of
Harley Davidson Motorcycle clothing.

They've got boots and leathers and gloves and rain-gear and all sorts
of "Gotta Have it" kinds of stuff.

Jeff Explained that While the ladies WINDOW SHOP - The men can look thru the New Add-ons to their Motorcycle hardware.

Chrome kickstands.

Windshields.

Sidecars.

Newer mufflers and engine baffles to Quiet the motor.

Without telling his manager - Jeff LENT a full set of new Harley Davidson
Logo Duds to the wife of ONE Motorcycle Club President.

Have you SEEN some of their Black Leather Jackets with the Gold, Red & Silver
Harley symbols on the back?

It's like wearing ART.

Branded Art.

She brought back so many "sisters" Who said, "I want what She Is Wearing."
that he got with his manager. And they wrangled a deal for 75% off - Basically Gave the woman $5000.00 worth of gear.

Long Story Short.

Jeff Quit - because the store couldn't order
Harley Davidson Clothing fast enough to keep
Up with his sales.

Waiting lines - do not equal sales.

Thanks,
Glenn OSborn

[Glenn]

Thanks Dien,

1001 Martini Game -
Restaurant Referral System

Jerry called me up and said, "I'm Bored."

I laughed.

Said, "What do you want ME to do? Send you dancing girls?"

Jerry pauses and considers it.

Jerry says, "You know I sold my Tanning Salon/Movie Rental Store for a couple
Million dollars, right?

ME - "Yup - I was there for that."

Jerry - "And you know I married this really rich girl and moved into a Big, Fancy
House in Chicago?"

ME - "No, I didn't know that."

Jerry - "Well, the wife's idea of fun is going to the Opera, Dressing up
and going to parties and Going to Expensive Restaurants where she meets
OTHER rich folks and more of her friends."

ME - "Yeah, I see what you mean. Boring."

Jerry - Well, we live in this Gated Community and a mile away is this
little bar and grill. I Bought it. The Wife is not pleased. Now all I have
to do is Figure out a way to Persuade all her Rich friends to come to my
Bar."

ME - "Well, we know the idle rich love to Drink. But it has to be Exotic
and Expensive and have a weird name."

Jerry says, "I hate alcohol. But you are right. Everywhere we go Jill's
affluent friends are drinking like fish. Let me think about that."

And he hangs up.

SIX MONTHS Later Jerry calls me back.

"With the munny I'm making from Martini Sales I've just ripped the guts
out of my little Bar and Grill. Redecorated.

Now it's a Hi-End Club.

ME - "Wow - You must be selling Martini's by the railroad car.

Jerry - "It's sad really. All these guys have inherited so much munny they
don't have to work. So they come to my Club and Drink.

ME - "What's it called?"

Jerry - The Martini Club."

Jerry goes on to Explain that he Remembered the Old Style Arcade
games from his youth. The ones that displayed the names of the top 10 or
20 Players and their HIGH SCORES.

And he had just read, "Win Friends and Influence People" - Dale Carnegie

A - Jerry collected 1001 Martini Recipes

B - Called all of his wife's friends to come TEST Martini's - for Free.

C - Started a Chalk Board with the names of the guys who had tried the most
Martini's - stuck it on the wall.

D - Then got a big Velcro Sign board

E - Then leased a machine to display his computer screen on the wall.

F - Then Ordered a BIG SCREEN TV - and let's people Scan up and down
the Martini Contest List - to find out where they stand.

JERRY has 100's of rich men - competing to see who can be at the top of the
MARTINI LIST.

To compete you have to buy Martini's and drink them.

Anyway.

Jerry's little Bar & Grill is now so fancy - his wife sometimes
brings her girlfriends there for drinks and finger - food after a Party of Opera
event.

BUT.

Jerry is now getting offers from Restaurant owners who wanna BUY
His munny printing SELF REFERRAL Club/Bar/Restaurant.

Jerry may sell it and move on to something else.

We will see.

Thanks,
Glenn OSborn