Two Days From Product Idea To CASH!...

so that means I beat Gordon and Rick by...let's see...

Just kidding.

Actually, I got my newly designed web site up Monday evening and announced it to 594 of my former students and had my first ever internet sale this morning, Wednesday!

So it was two days from new web site launch to CASH but still, that's pretty good I think.

Thanks for all the inspiration I get from lurking on this board. The point, I think, is to just get out there and do something.

My letter isn't perfect...didn't take me very long to do and I'll make it better. This board inspired me to get SOMETHING out there.

If you check out my site and have any suggestions for improvements or ideas regarding joint ventures and the like let me know.

Thanks again and good luck!

Leo Quinn
www.LeoQuinn.com




Do You Make These Financial Mistakes?

Hi Leo,

GOOD on you for doing something quickly. Now you can get feedback and adjust as you go along...(the Square One thing is starting to make more sense, Yes?)...

Jay Abraham talks about the Instant Jackpot we all have within us. We all have buried treasure that we don't mine.

When you come to Akron, we'll talk about some of this buried treasure you have stored away, and look for some keys to unlock it.

NOW, make sure you do a follow up contact to all your buyers, and get some feedback, answer questions and ask how you can improve the product.

We'll talk about additional income streams over lunch. You're off to a great start, now build on MOMENTUM...

WHICH reminds me.

Almost everything we do seems to build on momentum. My FORMER friend I saw at the mall went toward the negative side and just kept going.

She built momentum, and it couldn't be stopped. Taking small actions helps get the momentum shifted.

Keeping it going gets easier and easier as you pick up steam, and gain MOMENTUM.

That sounds like a good topic for study...any ideas from anyone on MOMENTUM...???

Gordon Alexander

Leo -

> so that means I beat Gordon and Rick
> by...let's see...

> Just kidding.

Very funny. *g*

> Thanks for all the inspiration I get from
> lurking on this board. The point, I think,
> is to just get out there and do something.

That's great! Since you got a sale in two days from the time you got the board up and made the offer, I'm assuming you had the course already done. If you don't mind, when you have a minute, how about popping over to my new "Guerrilla Product Development Forum" and tell us how you did it. The board is at www.netguerrilla.org/wwwboard/wwwboard.html

> This board inspired me to get SOMETHING out
> there.

Which, of course, is the goal.

> If you check out my site and have any
> suggestions for improvements or ideas
> regarding joint ventures and the like let me
> know.

I noticed you're using a take off on one of the greatest headlines of all time. The original was "Do You Make These Mistakes in English?" and it was written by Max Sackheim for an ad that ran for something like 30 years. I like it when someone pays attention to the old masters.

I do have one suggestion. If I were you, I would take the "Do You Make..." subhead and make it the headline. I would make the "How to Avoid..." headline the subhead. The reason Mr. Sackheim's original headline worked so well was the curiosity factor. When people saw that headline, they would think, "Huh? What mistakes?", and be drawn into the boady copy which was the idea. You want the same thing to happen here.

Also, I'm going to e-mail you. I have an idea for a JV that might work.

Rick Smith, "The Net Guerrilla"


Click Here to Find Out How You Too Can Develop a Product in 10 Days or Less

Gordon -

> That sounds like a good topic for
> study...any ideas from anyone on
> MOMENTUM...???

Sure. It seems that one of Newton's laws also applies here. I used to think that his laws applied only to physical entities but it seems that these laws are universal and apply in all areas of endeavor. The law I'm thinking of is, "A body in motion tends to remain in motion unless acted upon by an equal and opposite force."

Here's how this applies to marketing, motivation, etc. I'll use my situation as an example. Gordon and I both have multiple projects going on. We had been looking at a number of possibilities for JVs. When we found one that seemed suitable and that had a good potential market, we got started, recorded the tape, and started shipping product. As a result, we generated a number of followup ideas and are busily working to bring out those products as well. So... once we got into motion with the first product, it has become easy to keep going with other products in the same or related lines.

I think the same thing has happened to Gordon's friend but in a negative way.

Rick Smith, "The Net Guerrilla"


Click Here to Get Your Product Development Momentum Going

Hi Rick!

Yes I did take my headline from the classic..."Do You Make These Mistakes In English?" although I couldn't have come up with the name Max Sackheim. You'll be my classic advertising phone-a-friend if I ever get on "Millionaire"!

Thanks for the suggestion about the web site. I'm still trying to figure out how to make changes there but I'll get to it.

As you requested I just posted over at your new forum regarding my product development cycle.

Looking forward to meeting you in Akron and discussing a JV.

Leo




Do YOU Make These Financial Mistakes?

Leo -

> Yes I did take my headline from the
> classic..."Do You Make These Mistakes
> In English?" although I couldn't have
> come up with the name Max Sackheim. You'll
> be my classic advertising phone-a-friend if
> I ever get on "Millionaire"!

They say the memory is the first thing to go. *g*
It's just one of those "things." Stuff like that sticks in my head for some reason. Yet some days I can't remember what I had for lunch. *g*

Want to know another reason, (besides curiosity), why the "Do You Make..." headline is so effective? Ok. I'll tell you. Because it uses the reader's second most favorite word. Know what it is? Yup. "YOU" (The reader's first most favorite word is their own name.) Out the 100 best headlines of all time, (those with the best response), 47 of them used some derivative of the word YOU. I was going to tell you something else Max Sackheim was famous for but if I do I won't have anything to post next time. *g*

> As you requested I just posted over at your
> new forum regarding my product development
> cycle.

Excellent! I'll pop over!

> Looking forward to meeting you in Akron and
> discussing a JV.

Same here. Should be fun.

Rick Smith, "The Net Guerrilla"


Click Here to Find Out Why Product Developers Are No Longer Homeless

Hi Gordon,

> Almost everything we do seems to build on
> momentum. My FORMER friend I saw at the mall
> went toward the negative side and just kept
> going.

> She built momentum, and it couldn't be
> stopped. Taking small actions helps get the
> momentum shifted.

> Keeping it going gets easier and easier as
> you pick up steam, and gain MOMENTUM.

> That sounds like a good topic for
> study...any ideas from anyone on
> MOMENTUM...???

This is a great and very important topic.... Many people have the basic knowledge how to succeed once they get started.... However they may never get started!

It can be hard to change your state.... If you're just sitting there, it can be tough to jump up and get moving. But if you're used to doing things all the time, then it's easy to keep on moving....

There's a biological experiment which was done, you may have heard of it. It's a little bit shocking, perhaps, but it illustrates a point....

If you put a frog in a pan of boiling water, it will immediately jump out.

But if you put the frog in some room temperature water, it will be happy to sit there. Then, if the water is heated up, very SLOWLY, the frog will keep sitting there.... Until it dies from the heat.

The frog has been lulled into a false sense of comfort, because the change has been so slooow.... The slow change was too slow for the frog to detect, and as a result it just sits there and boils....

I think this applies to humans a lot too! We can get too used to just sitting around, and then we wonder why is the water starting to boil all around us?

The "boiling water" could be all those bills you can't pay, rising credit debts, and an increasing struggle to keep up....

Gordon has for a long time been showing us the HOW. I've been lately really doing the chatteling thing, as Gordon explains in the Chattel Report, and I enjoy it! Though sometimes it's been a lot of physical work, depending on what you buy and sell!

Also, Rick Smith and Gordon Alexander have recently been showing us how to create a guerrilla product in one day, as a quick and low risk money earner.... (Check out Rick's forum for more on that!)

But the question here is, HOW do you stop sitting around, and actually get started?

I personally find certain kinds of music helps me to get going and keep moving, when I want to work at something.... I find music can affect my mood profoundly. If I want to work and be very focused at something, I often find some types of music really help with this....

How different music affects different people may be a very individual thing, so you have to experiment to find out what works for you. However, it's worth trying a few different things to see what might help get you in the right mood for ACTION.... I find focused and energetic music makes me more energetic too....

But that's one possible way of getting some momentum going! I'm sure there are many other ways too.... :)

Anyone have any other ideas on how to get yourself moving, and how to stay moving once you've started?

- Dien

Hi Leo,

Bravo on the site and sale. Very professional, simple to use and visually appealing. You're waaaay ahead of most out here.

> If you check out my site and have any
> suggestions for improvements or ideas
> regarding joint ventures and the like let me
> know.

A little constructive criticism ;-)

In your copy, the emphasis is a little heavy on the "I's" and "Me's". One of the undisputed rules of marketing is to use a lot more "You's" (refering to the customer) than "I's".

Yes, you are essentially selling yourself as an expert, but when it really comes down to it, the potential customer wants to know what they will gain from your product first. Then tell them how you'll help them get what they want.

Hope this helps!

Congratulations on the speedy beginning. Oh, once again, just a little constructive criticism ;-)

Lurk

Thanks Lurk!

You are exactly right. I seem to recall some copywriter suggesting that you circle the I's and Me's in red pen.

If your letter looks like a chicken pox outbreak, it should be redone.

Thanks for the suggestions.

Leo




How Many "I's" and "Me's" Do You Count?

Tell overture, perhaps??
> How different music affects different people
> may be a very individual thing, so you have
> to experiment to find out what works for
> you. However, it's worth trying a few
> different things to see what might help get
> you in the right mood for ACTION.... I find
> focused and energetic music makes me more
> energetic too....

I like that idea, Dien; strange thing, tho - when I really enjoy the music, I find myself listening to it and sometimes all work stops completely!!

Have you made any inroads into the jewelry market?

Margaret