Keep A-Goin', can be the hard part

One of the problems that I see, is folks not staying with something long enough to make it pay off.

Back a few years ago, Skip Rosell introduced his auto accident kit report, on this very forum.
The report showed how he made up and sold the kits, for $5 ea.

I bought his report, made up some samples but when I tried to sell them for $5 ea., the prospects balked.

At the same time, they were fascinated with them. They would hold them in their hands and turn them over and study them, while asking questions.

I listened, observed and also asked questions.

I could see there was interest but the kits needed something else.

I contacted Skip. We exchanged emails and ideas and I came up with a solution.

I "personalized" those kits. Each one told the story of that business. How it came to be. Why they were in their particular business. What it meant to them - and their family.

Now, when the prospects held the kits in their hands, all the reasons "why" became an "emotional trigger" for them.

And they bought. More than I could personally handle. I filled the orders, let that business go and moved on.

Those sales led to other promotions, including the referral business cards, I still sell today.

The message is, don't quit. Sometimes the answer you need, to turn an idea into a winner, is right in front of you... waiting to be discovered.

Ron

[GordonJ]

Originally Posted by ron lafuddy

One of the problems that I see, is folks not staying with something long enough to make it pay off.

Back a few years ago, Skip Rosell introduced his auto accident kit report, on this very forum.
The report showed how he made up and sold the kits, for $5 ea.

I bought his report, made up some samples but when I tried to sell them for $5 ea., the prospects balked.

At the same time, they were fascinated with them. They would hold them in their hands and turn them over and study them, while asking questions.

I listened, observed and also asked questions.

I could see there was interest but the kits needed something else.

I contacted Skip. We exchanged emails and ideas and I came up with a solution.

I "personalized" those kits. Each one told the story of that business. How it came to be. Why they were in their particular business. What it meant to them - and their family.

Now, when the prospects held the kits in their hands, all the reasons "why" became an "emotional trigger" for them.

And they bought. More than I could personally handle. I filled the orders, let that business go and moved on.

Those sales led to other promotions, including the referral business cards, I still sell today.

The message is, don't quit. Sometimes the answer you need, to turn an idea into a winner, is right in front of you... waiting to be discovered.

Ron

Quitting.

Is the thing I witness the most. And 90% of those reading, can relate.

I take note of your ADJUSTMENT to the product, and to the evolution of the idea which became something ongoing and even more profitable.

It often happens for those who keep on keeping on, as often as not they come to a serendipitous intersection where the road is paved with golden opportunity IF they choose to

keep on with it.

Thanks for story. The better thing may not have happened if you had not given thought, created a solution and let it blossom.

Many guys started several of Skip's projects. MOST quit.

Gordon

Originally Posted by GordonJ

Quitting.

Is the thing I witness the most. And 90% of those reading, can relate.

I take note of your ADJUSTMENT to the product, and to the evolution of the idea which became something ongoing and even more profitable.

It often happens for those who keep on keeping on, as often as not they come to a serendipitous intersection where the road is paved with golden opportunity IF they choose to

keep on with it.

Thanks for story. The better thing may not have happened if you had not given thought, created a solution and let it blossom.

Many guys started several of Skip's projects. MOST quit.

Gordon

Gordon,

That's, okay. Most people AND some business owners, are not cut out to be in business for themselves.

They're in love with the dream, not the realities surrounding it.

The good news is, they'll buy reports all day long, cause it feeds their fantasy.

They end up with shelves or hard drives full of reports, that they've only dreamt about.

That's okay, too. Their money is as green as everyone else's

You have damned near talked me into writing a few reports to sell online.

I've been holding out, because I can't stand the thought, of dealing with whiny, serial refunders.

However, I could use the Boz's approach: "Sure, I can refund ya, but then I'd have to cut off your head..."

That would get their attention.

Ron