Implement your simple ideas before they grow into monsters.

[GordonJ]

In today's FLY LOW COLLECT DOUGH UPDATE HOTLINE, the takeaway is:

Implement your ideas.

One thing I've observed these last 16 years here is too many of you begin to OVERCOMPLICATE your idea, very early in the thinking stage.

By the time you have your billion dollar business built in your mind, you've skipped over the part of a thousand first, and before that make a buck.

UNLESS you introduce slop and mess into your project (one common one I've noticed this year is the "need" to use WordPress, at least 3 of you have stumbled over this speed bump very recently).

I am of the opinion, speed is more important than either perfection or following the crowd. 30 days.

YOU can create a product, have it for sale, set up and running, ready to drive traffic to it, in 30 days or less. Go beyond 30 days, then you should examine for slop and mess.

Sure, and OF COURSE, there are projects which take more time...but for many of you reading this and the Fly Low Update Hotline, you are your own worst speed bump.

When I talk on the phone, I found a lot of calculator types...if only 3 businesses a day sign up for my hotel lobby gizmo, then 15 a week x 4 = 60 x 395 each, and they repeat every year...WOWZA, I make a ton of money and move on to something else.

That might be a good way to sell some reports or consulting, but the real world is a bit more difficult than what the Supermen of selling would have us believe.

My opinion is get the thing out there, find out if it is as good as you think it is, then begin to build it up. There are two kinds of franchises today, some are brand new with only a few "tests" or beginning proof of concepts, and the other ones have a track record. I'm amazed at the new franchises and the costs people are willing to take on to simply buy themselves a job.

Spend 30 days, get SOMETHING to the market, sell baby sell, and build it up from there.
And forget about Wordpress for now, make some dough and buy a Fiverr or a starving Warrior who is an expert on Wordpress (or other software) and give a man a fish and feed him for the day, save your time for better things.

Gordon

[unpinkpanther]

Originally Posted by GordonJ

That might be a good way to sell some reports or consulting, but the real world is a bit more difficult than what the Supermen of selling would have us believe.

Spend 30 days, get SOMETHING to the market, sell baby sell, and build it up from there...

Gordon

Amen!

One thing I've picked from here is the need to
keep plodding on at the fundamentals, and
letting the results take care of themselves.

I also try to compare online "concepts" with
the real world to help me see through some of
the "solutions" being peddled today.

For instance, if I owned a brick-and-mortar
shop, I won't pay someone to send people who
said they like my product to pass in front of
my shop.

Neither will I pay someone to get people to
enter my shop, nor will I pay someone to take
note of how long the prospects held my goods
in their hands...

Just goes to show that a lot of downright
silly "business metrics" fog up people's
thinking and keeps them from staying with the
good ol' boring fundamentals

[GordonJ]

Originally Posted by unpinkpanther

Amen!

One thing I've picked from here is the need to
keep plodding on at the fundamentals, and
letting the results take care of themselves.

I also try to compare online "concepts" with
the real world to help me see through some of
the "solutions" being peddled today.

For instance, if I owned a brick-and-mortar
shop, I won't pay someone to send people who
said they like my product to pass in front of
my shop.

Neither will I pay someone to get people to
enter my shop, nor will I pay someone to take
note of how long the prospects held my goods
in their hands...

Just goes to show that a lot of downright
silly "business metrics" fog up people's
thinking and keeps them from staying with the
good ol' boring fundamentals

Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.

The four parts of the NPGS Formula are:

Prospect
Product
Promotion
Media

Each has equal weight. I start there when evaluating a business' marketing. And even online.

Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.

Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).

Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.

In the last 40 years, I haven't yet found anything to beat the NPGS formula. But, I'm still looking.

GordonJ

[unpinkpanther]

Originally Posted by GordonJ

Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.

The four parts of the NPGS Formula are:

Prospect
Product
Promotion
Media

Each has equal weight. I start there when evaluating a business' marketing. And even online.

Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.

Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).

Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.

In the last 40 years, I haven't yet found anything to beat the 5 Tips For Getting The Most Out Of Online Training . But, I'm still looking.

GordonJ

I agree with you, if only they track the
right kind of metrics.

I still find it hard to see the value in such
"vanity metrics" as "followers" and "Likes" and
even "views".

About the NPGS formula, I'm assuming the
Promotion/INTERSECTION refers to maybe some
kind of "bait" to attract the prospects.

Any scientific method to craft a bait that's
likely to draw the prospect into the funnel?

Thank you

Originally Posted by unpinkpanther

Any scientific method to craft a bait that's
likely to draw the prospect into the funnel?

Perhaps there is a scientific method, but the method that does work is...find a good converting product that pays a decent affiliate commission (or your own product). Search for forums on the topic you are selling, also Facebook groups...look for those posts that have lots of action on them...read them all...look for the common denominator (problem being experienced)....write a hotsheet on it (breaks their pre-occupation)...offer free to get them into your funnel ....in the hotsheet lead them to the product without hard sales by identifying with them and their needs (become them for a few minutes and use that tone and content in the lead up)

[unpinkpanther]

Originally Posted by Cornell

Perhaps there is a scientific method, but the method that does work is...find a good converting product that pays a decent affiliate commission (or your own product). Search for forums on the topic you are selling, also Facebook groups...look for those posts that have lots of action on them...read them all...look for the common denominator (problem being experienced)....write a hotsheet on it (breaks their pre-occupation)...offer free to get them into your funnel ....in the hotsheet lead them to the product without hard sales by identifying with them and their needs (become them for a few minutes and use that tone and content in the lead up)

I find this very helpful

Thank you!