Heavy duty mumbo-jumbo or a cryptographic stereogram for those with the special

[GordonJ]

glasses. You do have the GJA X-ray specs, eh? Put em on.

Pachinko game, the ball could be diverted left/right for dozens of times and could end up anywhere.

A pinball game allows a skilled player to keep the ball in play for as long as possible.

Both games have elements of balls bouncing.

Coin donation funnel, the coin goes round and round, picks up speed and gets blurring fast at the bottom.

Balls and coins.

How to use the binary matrix for superior lifetime value of your customer, but before they are customers, they are PROSPECTS.

If you have a Stimulus-Response website, where you want the person there to DO something, and especially if that thing is to BUY something, as the Automatic Product Vending sites do, then...

You could set up a series of pegs, either binary, as in left/right of the Pachinko, or multiple pegs of different values. You can see these at many a guru site which makes you wade through 4, 5 or 6 upsells/downsells/oto until you get the freebie you signed up for. Seems to be popular these days.

You want targeted traffic to visit your site, maybe via Facebook ads, Google ads, cpa or all the SEO strategies.

But once there, consider herding them into their proper pens, one way is through controlled alienation, a Cult leader secret. Nothing beats a line in the sand, some point of contention between two factions or two people.

Once defined, that A group gets what they want the B Group gets what it wants...and a closer examination reveals it is the same item, only the definition, or presentation was/is different.

There is nothing saying you can't be both the Protagonist and the Antagonist of the story you are telling.

Once in an A/B pen, then you can C/D one and E/F the other. What comes out the chute is Thanksgiving Day dinner, Old Tom Clucker has identified his self.

Gordon

[GordonJ]

Originally Posted by GordonJ

glasses. You do have the GJA X-ray specs, eh? Put em on.

Pachinko game, the ball could be diverted left/right for dozens of times and could end up anywhere.

A pinball game allows a skilled player to keep the ball in play for as long as possible.

Both games have elements of balls bouncing.

Coin donation funnel, the coin goes round and round, picks up speed and gets blurring fast at the bottom.

Balls and coins.

How to use the binary matrix for superior lifetime value of your customer, but before they are customers, they are PROSPECTS.

If you have a Stimulus-Response website, where you want the person there to DO something, and especially if that thing is to BUY something, as the Automatic Product Vending sites do, then...

You could set up a series of pegs, either binary, as in left/right of the Pachinko, or multiple pegs of different values. You can see these at many a guru site which makes you wade through 4, 5 or 6 upsells/downsells/oto until you get the freebie you signed up for. Seems to be popular these days.

You want targeted traffic to visit your site, maybe via Facebook ads, Google ads, cpa or all the SEO strategies.

But once there, consider herding them into their proper pens, one way is through controlled alienation, a Cult leader secret. Nothing beats a line in the sand, some point of contention between two factions or two people.

Once defined, that A group gets what they want the B Group gets what it wants...and a closer examination reveals it is the same item, only the definition, or presentation was/is different.

There is nothing saying you can't be both the Protagonist and the Antagonist of the story you are telling.

Once in an A/B pen, then you can C/D one and E/F the other. What comes out the chute is Thanksgiving Day dinner, Old Tom Clucker has identified his self.

Gordon

We've talked of Elmer Wheeler many times, back in 1997 I posted his Wheeler Points, the GJA Modified ones, like my Modified Maslow Pyramid...

I have always believed in PRACTICAL application of "secrets".

Those of you whom have seen the Magic Words video, Spiders, Snakes and Mice have seen some of the Wheeler Points in action.

Elmer Wheeler Don't Sell the Steak, Sell the Sizzle and
Elmer Leterman The Sale Begins When the Customer Says NO

were my introductions into selling, persuasion.

Elmer Fudd, the guy I sometimes felt like in life while going down many rabbit holes...

and finally, Elmer and his Glue. Delicious snacks for First Graders

The Wheeler Point, Don't Ask If, Ask Which is the foundation for my Binary Matrix. The practical application is a funnel. Say you wrapped fishing line around the Pachinko pegs, you could guide the ball to any slot you wanted.

A funnel is a venturi, in selling, it represents the build up of desire.

Wheeler tested sentences, got results. One egg or two in the malt? Got more add on sales. He asked which, not, "do you want an egg in your malt?" He avoided the Yes/No gate

In Binary decisions, there is go/no go or black/white or yes/no in a Binary MATRIX, each gate leads you to another one. Each gate opens the path.

With Leterman, every NO was a gate, he used it as a peg for directing the next interaction. Both Elmers agreed that if you didn't get resistance, you were probably just a clerk, and not a sales person.

So, if you are selling something, are you using the full power of Applied Salesmanship?

Gordon