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#61
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![]() Thanks Glenn.
Excuse me while I wait for my head to STOP spinning! I was looking at how to attract potential endorsers (I particularly liked the Taylor Swift case studies) It seems you assumed I'm the potential endorser. No I guess I'll have to read what you said IN REVERSE, to get the viewpoint of the potential endorsee. Or how could you help clarify that? Thank you Quote:
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#62
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![]() Thanks UNPink,
(THANK YOU Seth Godin.) I've made a LOT of moolah for small Biz Clients with one of his ideas. Seth Godin calls people who REFER you the most business "SUPER - SNEEZERS." Comparing REFERRALS to the FLU. Your Best Clients are the ones who SNEEZE on the most prospects FOR YOU. BEFORE You are Ready to be ENDORSED by others. STEP I is to get ready for Referrals. Seth says you want to GIVE AWAY a small system (HandOut) to make it easier for your Super Sneezers to REFER you Customers. I DO That For Clients with ONE PAGE. Some people I've Created a ONE PAGE REFERRAL SYSTEM for - who have turned it into their Business are - Car Saleswoman Architect Do-it-yourself-Home Repairman Plumber Website Creator Physical Therapist Mortgage Broker Realtor ONE PAGE contains - Side A - Before and After Photo Side B - Credentials and Testimonials (Referral to a Dedicated Website) ========= ========= ACTION STEPS - So Question #1 is: What do you have that others can ENDORSE to their Lists? And Q #2 - What Simple System (s) do you have ready to Do all the work FOR Each Endorser? (EDITORS NOTE - For Example - I was just approached to help S*ell a New Series Of Jay Abraham Videos he did in Asia. Cuz I s*old 1.2 Mil of his Protege Tapes and seminar seats in the 1990's. BUT - I used a ONE PAGE List of 7 figure Bullet Headlines to do it Last time. (And THIS TIME I was not allowed to listen to the Program to Create my ONE PAGE Of Bullets. Which Gary Halbert says do ALL the S*elling. My Method is to send a CUSTOM Page of Headlines - Followed up by a phone call. Then Actually SHOW the prospect how to make Extra Moolah. So I said, "No Thanks.) Thanks, Glenn P.S. - IF You Have #1 - A Product or a Service or something else. I can help you answer Question #2. |
#63
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![]() Thanks Ron,
Funny. I had a client who used to do PR for Corporations before he started working for himself. One Company he worked for a GIANT Photo Biz - which is now Gone. (BIG SURPRISE.) He went from building to building to learn what he could write about to do his PR thing. Found a Prostitition Ring - Using Pretty Employees - being run out of one hi-rise office building. He QUIT soon afterwards. I'd LOVE to have been able to interview the MANAGER of that building! Either she was IN on it. Ran it himself. Or was OBLIVIOUS. WHATEVER the case he or she would be AMAZING to watch in action. Thanks, Glenn |
#64
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![]() …Thanks, Glenn!
You posted this on my birthday and it has helped crystallize my thinking. What I have is a "HOTSHEET", actually a newsletter patterned along J F Jim Straw's now defunct Worldwide Business Exchange. This e-newsletter focusses on business opportunities, listing "AVAILABLEs" and "WANTEDs". (Between us, it's also a way to build my network of business contacts) The subscriber base is low now (I barely just launched) and I believe with the right endorsement, it can take off. So how would you answer the second question? |
#65
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![]() Quote:
One thing I love about your system is... It's so simple... Many systems are far too complex. Virtually nobody can do it, it's like to trying to do brain surgery. A system that nobody can do is useless... But yours solves this problem, and virtually anybody can do it... ![]() Best wishes! Dien P.S. When I run out of ideas, I skim through Glenn's website, email newsletters, and posts... ![]() http://weird2.enchantednlp.com/
__________________
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#66
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![]() Thanks UnPink,
I SAID - ========== ACTION STEPS - So Question #1 is: What do you have that others can ENDORSE to their Lists? And Q #2 - What Simple System (s) do you have ready to Do all the work FOR Each Endorser? ========== ========= ========= Endorsement EMPATHY - 3 sets of shoes Perspective ***1st pair of shoes - Why would anyone WANT to order your Hotsheet? Have YOU made moolah with it? Anyone Else? DO YOU HAVE PROOF? ***2nd pair of shoes - Anyone who ENDORSES your HotSheet to their list. What's in it for them? How does your Hot Sheet help their customers? ***3rd Pair of Shoes - Seth Godin has this right. YOU have to do all the work. Test it. THEN contact an Endorser. A - S*ales letter B - Testimonials from happy Hot Sheet Users C - Case Studies of how YOU, Clients, other Endorsers and their Customers have benefitted ====== An Example of ENDORSEMENT I wrote about in my F-r-e-e Ezine. Lady CPA hates her water bottle in 2010. (A 6 B*illion a yr trend in Water Bottle Biz - WHO KNEW? I use a Thermos) Hires an ARTIST to Design a fancy water bottle. After she has 6 Designs and starts her company. OPRAH's magazine CONTACTS HER and wants to do an article. FRANTIC - She Gets a Couple Dozen MORE Designs done. THEN Does the article for "O Magazine." USES THAT ARTICLE in 160 JOINT VENTURE Meetings with Hi End Retailers over the next few years. 2010 to 2017 her Designer water bottle biz has zoomed to 100 m*llion a yr. Thanks, Glenn P.S. - You Understand how "O" Magazine let this lady CPA stand in all 3 Sets of Shoes ALL AT SAME TIME? |
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