Gordon's million dollar lessons!

Gordon,

I think this is what's attracted me to your stuff from the first post of yours that I read (several years ago)....

You RESPECT your customers, whereas many so-called "marketers" clearly do not. It's a key point.

To me, this is one thing which separates a master marketer and businessperson from the rest.... All the marketers I personally respect are those who also respect their customers. People like Joe Sugarman, Drew Kaplan, and you, Gordon, all have a great respect for their customers. And there's another thing.

Something I've also noticed which you consistently do is you UNDER-PROMISE and OVER-DELIVER....

This is something I had trouble doing myself in the past. However.

Watching how YOU do it Gordon has taught me many lessons! Now, when I want to promise something, I take my optimistic first thought, and reduce what I'm promising.... The goal is always to be able to over-deliver on what I've promised! So when I promise something, people know that they'll be getting something beyond what I've promised to them.

I've really enjoyed working this way.... Gordon, thanks for showing us the RIGHT way how to do it! :)

And, thanks to Remote Hypnosis I've also started to learn how to grab people's ATTENTION when I want it, so that they'll want what I have to offer.... Then, because of under-promising and over-delivering, when they get it they'll also be happy with what they receive. :)

These are million-dollar lessons, Gordon, so THANKS for sharing them with us here on Sowpub!

- Dien Rice