What Are The Most Important Parts Of A Direct Marketing Campaign?

Hope you had a great time in Costa Rica. Hope you returned in "one piece".

I know you went down there for reasons OTHER than business BUT...leaving the "personal stuff" aside...maybe some of the folks here would like to hear about your entroopeneership adventures with the Hotel and/or Chamber of Commerce programs you were going to try.

That's OK if you didn't get around to any "business stuff"...we understand. Send me an email instead.

Your "anxious to hear the details" pal...

Donnie Alm

> Hi Group;

> Don Alm is very famous here in Queens New
> York. In fact I just had a friend who asked
> about that preview video a few days ago. he
> hasn't seen that video in 5 years

> Eddy




22 Ways to make $50K starting with $50

> If you ask many people about this, you'll
> probably get several answers.... As Jim
> Straw says, everyone is right, and everyone
> is wrong.... But it's still interesting to
> know what people think.

Yeah... everyone is right and everyone is wrong.

> An example of what I mean is something Jeff
> Barker posted earlier .... He said
> "The best sales letter in the world
> won't sell very well if it's sent to the
> wrong market and if you really have what
> your targets want, then a very ordinary
> sales letter will do the job."

You've actually given a great example of everyone is right and everyone is wrong right here.

There are plenty of successful direct marketers who would disagree with Mr. Barker.

I both agree and disagree.

The issue is the product. Some products appeal to a large percentage of the population other do not. If your product helps people get out of debt, you don't want to send it to the wealthy. However, if you're selling a book on how to care for your dog you can send to everyone.

This is my philosophy and I am probably right and wrong -smile-

Tom Carpenter
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