Going beyond copywriting...

[Dien Rice]

I've been studying copywriting and copywriters now for well over 20 years...

I used to think that, to be a success in business, being a good copywriter... that is, someone who can persuade... was the key! And that it was enough!

But... it isn't the whole thing!

There are great copywriters who became great successes in business!

And there are those who didn't...

What was the difference?

There's a lot...

Look, a lot of it is explained by the principles taught by Harvey Brody...

I've been fortunate to have been in touch with Harvey Brody, and learned from him, for well over a decade now...

(Thanks to Gordon Alexander, by the way!)

I recorded everything we spoke about (with Harvey's permission). It's turned into an incredible library of wisdom...

I recently went through my recordings. I couldn't believe it... I have around one thousand recorded conversations with Harvey!

I would estimate it totals to about 300 to 500 hours of discussion with Harvey Brody about business...

Harvey Brody's "toll position" principle, and other principles he has taught, and even newer principles that have never been shared or published!

What I have learned is that Harvey has now gone well beyond what he taught in his courses...

Harvey ran his publishing business from the early 1970s until about 1990. During that time, he published a couple of incredible courses, plus several books, that he wrote himself, including books written by others...

But that ended in 1990. That's 34 years ago.

Do you think his insights stopped then?

What he knows now is far beyond what he taught in his course... The course that people are still singing the praises of today, right now - many many decades later!

I'll probably continue with this thread in future...

But it's something many NEED to know in these tough times!

Best wishes,

Dien

[GordonJ]

Harvey's insights totally changed my thinking and altered my direction in business. Also, his personal knowledge, having directly worked with or conferred with, many of the top well known gurus and marketers has also changed my perspective too.

Some of those I once held a high opinion of, was changed when I discovered what really went on in their lives.

Anyhow.

The biggest, or one of the biggest, takeaways for me was/is; THINKING first, and how important it is to insure success, or at least to avoid calamity BEFORE one gets into the weeds on any business venture.

Also. Through Harvey I was introduced to Sherman Hunter, another genius marketer with tremendous business insights.

Gurus come, and go, many are the du jour mouth of the moment, but guys like Harvey, and Sherman, with decades and decades of continued success...without DRAMA, jail, trouble with alphabet agencies, or consumers, customers or clients...well, isn't that the kind of business success we all should really study? Me thinks so.

Gordon

P.S. Distilled wisdom: Protected PROPRIETARY position...it is worthy of a lot of your consideration.

Originally Posted by Dien Rice

I've been studying copywriting and copywriters now for well over 20 years...

I used to think that, to be a success in business, being a good copywriter... that is, someone who can persuade... was the key! And that it was enough!

But... it isn't the whole thing!

There are great copywriters who became great successes in business!

And there are those who didn't...

What was the difference?

There's a lot...

Look, a lot of it is explained by the principles taught by Harvey Brody...

I've been fortunate to have been in touch with Harvey Brody, and learned from him, for well over a decade now...

(Thanks to Gordon Alexander, by the way!)

I recorded everything we spoke about (with Harvey's permission). It's turned into an incredible library of wisdom...

I recently went through my recordings. I couldn't believe it... I have around one thousand recorded conversations with Harvey!

I would estimate it totals to about 300 to 500 hours of discussion with Harvey Brody about business...

Harvey Brody's "toll position" principle, and other principles he has taught, and even newer principles that have never been shared or published!

What I have learned is that Harvey has now gone well beyond what he taught in his courses...

Harvey ran his publishing business from the early 1970s until about 1990. During that time, he published a couple of incredible courses, plus several books, that he wrote himself, including books written by others...

But that ended in 1990. That's 34 years ago.

Do you think his insights stopped then?

What he knows now is far beyond what he taught in his course... The course that people are still singing the praises of today, right now - many many decades later!

I'll probably continue with this thread in future...

But it's something many NEED to know in these tough times!

Best wishes,

Dien

[Dien Rice]

Hi Gordon,

I don't want to get into too many details, but the part you said... "without DRAMA, jail..." etc. That's a BIG thing!

Sometimes it amazes me how many do get into big trouble...

We know Gary Halbert went to jail. Kevin Trudeau just got out a year or two ago. Frank Sarcone (I recently found out) just got out himself. (Gary Halbert wrote that ad, "The Amazing Diet Secret of a Desperate Housewife", for Frank Sarcone...) Don Lapre probably would have gone to jail if he didn't take the "big sleep" instead... and of course, there are more...

It's a great skill to be very successful... and keep yourself out of jail!

He's not in the same direct-response "game" as the others, but the story and fate of Sam Bankman-Fried is kind of amazing...

Best wishes,

Dien

Originally Posted by GordonJ

Harvey's insights totally changed my thinking and altered my direction in business. Also, his personal knowledge, having directly worked with or conferred with, many of the top well known gurus and marketers has also changed my perspective too.

Some of those I once held a high opinion of, was changed when I discovered what really went on in their lives.

Anyhow.

The biggest, or one of the biggest, takeaways for me was/is; THINKING first, and how important it is to insure success, or at least to avoid calamity BEFORE one gets into the weeds on any business venture.

Also. Through Harvey I was introduced to Sherman Hunter, another genius marketer with tremendous business insights.

Gurus come, and go, many are the du jour mouth of the moment, but guys like Harvey, and Sherman, with decades and decades of continued success...without DRAMA, jail, trouble with alphabet agencies, or consumers, customers or clients...well, isn't that the kind of business success we all should really study? Me thinks so.

Gordon

P.S. Distilled wisdom: Protected PROPRIETARY position...it is worthy of a lot of your consideration.