A Challenge To Gordon – Analysis Of The AWAI Sales Letter "Can You Write a Letter.."

[MikePT]

Gordon,

I've came across of your formidable post at WarriorForum, about this AWAI sales letter "Can You Write a Letter Like This One?":
https://www.warriorforum.com/copywri...ich-swipe.html

The letter is here: https://web.archive.org/web/20140331...e-six-figures/

MY CHALLENGE TO GORDON

What about you make a letter analysis... And make it as a product to sell?

I believe many would be happy to buy your analysis.

Seems that letter is formidable. I feel it.

MikePT

[GordonJ]

The letter is the TYPICAL rags to riches, hero's journey: noted by the before and after:
It wasn’t long ago that I was struggling to earn a living …
But then I discovered something that changed my life …
Here’s the thing, though …

Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.



The letter targets anyone who has set pen to paper and rec'd an attaboy from doing so.

When I visited AWAI and met Katie Yeakle, it was a couple of decades ago, just visited the website, and see how it is operated today. Signed up for the free letter, got the first sales pitch for a 49 buck intro course.

It looks typical.

Here's MY thing. In the last two decades I've moved as far away from hype, hyperbole and copywriting needs as I could get. I won't touch a product of any kind that needs copywriting to be sold.

I find it true today too: these kind of marketers would rather climb a tall sequoia tree to tell a story, spin a yarn, take you on a journey...than to stay on the ground and tell you what they have to offer.

After many hours of listening to Harvey Brody, I searched for the products, offers which require nothing more than a here it is, take it or leave it sales approach...and it has been a much happier and more profitable time for me.

I feel totally unqualified from my current perspective to render any fair or discerning critiques on these things.

Gordon

Originally Posted by MikePT

Gordon,

I've came across of your formidable post at WarriorForum, about this AWAI sales letter "Can You Write a Letter Like This One?":
https://www.warriorforum.com/copywri...ich-swipe.html

The letter is here: https://web.archive.org/web/20140331...e-six-figures/

MY CHALLENGE TO GORDON

What about you make a letter analysis... And make it as a product to sell?

I believe many would be happy to buy your analysis.

Seems that letter is formidable. I feel it.

MikePT

[MikePT]

Thank you Gordon.

I find it true today too: these kind of marketers would rather climb a tall sequoia tree to tell a story, spin a yarn, take you on a journey...than to stay on the ground and tell you what they have to offer.


Great observation...

MikePT

[Glenn]

Thanks MikePT,

After Surveying 100% of The MLM companies out there.

I Discovered 99% sell at least one EXTRA ENERGY item.

(So I Sell Several (1 of a kind SCARCE) 2000 yr old Extra Energy Exercises and Drinks)

Along those lines.

After Surveying all of the Marketing Gurus I could find.

99% Sell 1 or more Copywriting Courses.

(So I sell several Copywriting Programs. UGLY Copywriting. And "Cocaine Copywriting.")

The Reason Why this is a HOT Niche Topic?

A Huge Percentage of the Population would rather DIE than Make a Public Speech.
And
90% are too SCARED to Walk up to a Stranger and Start a Conversation.

So the Wind Under The Wings of This Letter
is The Huge Group of people who want to stay
home and Write for money.

I Can walk over and talk to Strangers.

But I'm With Gordon. There are Better - Easier Ways.

A FAVOR of mine - I Wear a Baseball Cap with 2 Tested Words
that get people - of all ages to WALK OVER to ME and Start Talking.

NOT a MAGA Hat. (In Maryland - Democrats run over and PUNCH You. Not making this up. A little old Lady Hit me from Behind When I had the MAGA Hat on.)

One of my Proven Hats Says,

"Tattoo
MatchMaker"

And all I do is Point at my Hat.
SMILE.
Point at their Tattoo.

And SMILE back. Walk over to me. And They TALK and Talk and Talk.

Thanks,
Glenn

Billionaire Watching Club
Rentamentor Group
Billionaire Idea Testing Ezine

[MikePT]

Thanks for sharing Glenn.

Actually I notice that each niche can have multiple powerful appeals, and the more specific the appeal is recognized, more powerful a AD can be.

For example, at this example, as you pointed out, the appeal of "avoiding at all cost public speech" can be one of the powerful appeal.

Same as greed. But I believe the appeal of "avoiding at all cost public speech" can beat a lot the appeal of greed – and it beats more because is very nailed. Not general, as greed.

And for course "general appeals" is not enough. The appeal must be very, very nailed.

Do you agree?

John Caples said that the appeal is the most important thing on an advertising.

Thanks.

[Glenn]

Thanks Mike,

I am writing headline Cards (To add to my ShoeBox of Best Seller
Titles) from YouTube.com

Sub titles which have Millions of Views.

One Hot but WEIRD Niche is

***FORKED TONGUE Headlines*** - as in White man Speaks with Forked Tongue

Each Title can Mean 2 or 3 Different Things.
But Sounds Like DIRTY.

Bikini Nuns

She took off my Pants And...

Man Records his wife "Having Fun..."

My Life after Finding
The Girl who Drugged
and Robbed me (This seems True)

32 Students forced to Kiss Each other - 4.2 Million Views.

I Couldn't figure out WHY
YouTube allows some of this
stuff.

"Yes I want Your Big Black ____"

But when I fast Forwarded to the end of a couple dozen. WHEW. All Vanilla
SAFE PG Content.

THIS
IS
a
Niche Using ONE Ai Picture And a HOT Headline.

Literally 100's of WILD SEXY Headlines. But mostly MILD Stories.

But a few are TRUE.

And they are the ones getting Millions of Hits.

Boy Stuck in All Girls School - 8.2 Million views

Thanks,
Glenn