A New "Wave" of Advertising: Effectively Giving REAL and Tangible Is Arriving?

[MikePT]

Yes, providing truly useful and tangible value has always been—and certainly always will be—what works in advertising.

"Hype" content and weak value = bad advertising.

The pros have always done this on their ADS: truly useful and valuable information.

However:

What seems to me is that we've now reached a saturation point on the internet, that we're currently in a new "era" where it's time to inject more quality and real, tangible value.

It's no longer possible to keep giving low value content...

Am I seeing this right?

Are we like on the wave to clean the lazy ones copycats?

Time to get back to the notepad and don't focus too much on the algorithm and TikTok?

And I ask because it seems to me that right now we're in that phase where it's time to separate the wheat from the chaff.

Examples:

– Frank Kern now with his valuable FB posts and e-mails information on AI. Frank Kern is a good example because he always provided valuable and useful information.

– A trend on YouTube of young kids sharing on very simple videos, drawing on a digital whiteboard SUPER valuable, concrete, specific information about how they created their successful dropshipping businesses. Example: https://www.youtube.com/watch?v=kJxzQ3z98po

As I mentioned, this has always been the PROS' strategy, and it will certainly always be what works: providing truly useful value.

The question I pose is whether anyone else is also seeing this trend explode right now.

There's a lot of talk about the Facebook algorithm... TikTok as the alternative to Facebook... Funnels... AI...

But perhaps those who provide real, super-valuable value will win and won't need to worry so much about all the new technologies or algorithms.

MikePT

[Millard Grubb]

Seems to me that when someone gives someone else something that they can actually use, the person giving is set up for more business, whether it is at that time or later down the road. This first impression of real value makes selling so much easier.

When I was in college, I went along as a helper for a salmon who sold Saladmaster cookware. The selling was actually demonstrating the cookware by cooking a full meal with a roast, potatoes, carrots, salad, and dessert. The food was very good, and the "show" was remarkable. Getting a fine meal, at least, got folks a chance to see how easy it was to cook on waterless cookware.

I was so moved by what I learned that, years later, I got the opportunity to buy a new set, still in the box, that had been stored away in an attic, unused, for over twenty-five years! The cookware was solid, and my wife and I have used it over 20 years without a single problem.

The point of getting to use something, or a "taste" of the quality has always made sense to me.

Value never goes out of style.

[Millard Grubb]

Ha! A salmon instead of a salesman?

How did I miss that!

Cheers,

Millard