GordonJ I Swear I Didn't Swipe This From You But I Will Steal This From You

Gordon,

While the Iraq Study Group may say there is no guarantee of success you can certainly build momentum for success by reading your copy pieces.

Anyway like a New York Times at the White House I was carefully accessing the leaks of copywriting information you were perhaps unknowingly leaving at your chatteling reports here at theTop Ten Best Of Sowpub and comparing it to the even greater chatteling report here I noticed way down near bottom your craiglist headline...

Is George Bush A Modern Day Socrates?

what a great header!

Just want to swear to you I didn't swipe it for use with my own junk to gold prospecting here where I did a Bush Versus Borat short of thing. This is something I got for 50 cents and sold for ten bucks.

However I fully admit I will steal the idea of using Craigslist for Ka Chatteling!

[Dien Rice]

Originally Posted by Garth

Is George Bush A Modern Day Socrates?

what a great header!

Hi Garth,

Wow, your comments are interesting. I don't know if you realize, but this approach is detailed in Gordon Alexander's "Remote Influence". Gordon made me take it off the market (I think he's going to update it), however, if/when he lets me put it back on sale I'll let you know!

Essentially, you figure out what your "target" is thinking about... In this case, a big issue is George Bush - he's in the news a lot! Then, you start with that - GRAB their attention... and once you have their attention, relate it to your own product!

It's fantastic to see this approach "in action" in Gordon's headlines and also in your adaptation...

Dien