Re: Marketing is as marketing does, it is the secret just because...

> The "dirty little secret" the
> guru's don't tell you is that it is going to
> cost you some money or TIME to get your
> products in front of your prospect.

> Yes, free publicity is one way to do it;
> when I appeared on TV my business went
> through the roof. It is amazing what power
> that media has.

> But you can't rely just on free publicity,
> you have to utilize every guerrilla tactic
> that you know to keep yourself in front of
> the prospect until you are sure there isn't
> anything there.

> Truth TWO. In most buinesses, it takes MONEY
> to make money, or it takes SELLING.

> Truth Three. Most people hate to sell and
> don't have the money either.

> So, MARKETING has become the magic wand that
> so many people buy...it is a niche unto
> itself.

> You could spend THOUSANDS of dollars on
> learing how to market, a faster more
> efficient way is to LEARN BY DOING YOURSELF.

> You don't KNOW squat until you take your
> idea, product, project, book, manual, ebook,
> audio program, HOTSHEET or whatever...

> INTO THE MARKET place and ask people to
> trade you their money for your product.

Hi Gordon,

Marketing is where I'm stumped on selling my e-book. As you pointed out in Truth #2 & #3, it takes a marriage of money and selling. Well, I have no money, but I don't mind selling. How do I market my product with no money?

> And I hope you make 2002 the year, FINALLY,
> you do this.

> Gordon Alexander

I'm ready to do it, if you'll show me how. Maybe I can be the "Student of the Student of the Masters"??

Anya :)

> Hi Gordon,

> Marketing is where I'm stumped on selling my
> e-book. As you pointed out in Truth #2 &
> #3, it takes a marriage of money and
> selling. Well, I have no money, but I don't
> mind selling. How do I market my product
> with no money? I'm ready to do it, if
> you'll show me how. Maybe I can be the
> "Student of the Student of the
> Masters"??

> Anya :)

First, you need to be congratulated for completing your ebook. Most folks don't complete anything and you did.

Trying to market anything without any marketing 'seed money' is a tough haul. Especially if you are marketing a product that isn't sold via face-to-face methods.

Selling any sort of product is a challenge. Ebooks are especially difficult. You might be better off making your ebook into a printed book using print-on-demand methods, offering it for sale that way and making the ebook offering an option.

Personally I find ebooks difficult to read, any good ones I come across have to be printed out to be fully appreciated. That in itself makes printed books more valuable to me...but I think the same applies to most people. If an ebook has a value rating of '1' the same thing in a printed format is probably at least a '5' if not more.

Marketing anything doesn't have to be expensive. Heck a 1/4 page newspaper ad in a many daily newspapers is only about $6 per thousand impressions. That means you can reach 30,000 people via a test ad for about $180. Classifieds are even cheaper. But the fact is you do need some kind of money to get started. Not a lot but some.

Where to get the money? Check out Gordon's Chattel Report. He gives a step by step method of how to create extra income by starting out with less than $100. It is a solid method.

Don Alm is a master at creating income through simple ideas. You said you like to sell right? Then take advantage of Don's ideas. Create some extra income and then use that extra income to market you other ideas.

The other point I want to make is that having just one item in the hopper is probably not going to lead to success. Even the best marketers have had to try many different items before they find one that blows the lid off sales. You'll probably need more than one ebook/book title to have a good chance at success.

If you combine multiple products with careful testing you'll eventually find a winner. The chances of becoming financially secure without having invested some money in marketing is somewhere between slim and none, and slim just left town.

Take care,

Mike Winicki

> First, you need to be congratulated for
> completing your ebook. Most folks don't
> complete anything and you did.

Thank you! I really learned a lot and I want to do more!

> Selling any sort of product is a challenge.
> Ebooks are especially difficult. You might
> be better off making your ebook into a
> printed book using print-on-demand methods,
> offering it for sale that way and making the
> ebook offering an option.

Yes, I would like to explore that option.

> The other point I want to make is that
> having just one item in the hopper is
> probably not going to lead to success. Even
> the best marketers have had to try many
> different items before they find one that
> blows the lid off sales. You'll probably
> need more than one ebook/book title to have
> a good chance at success.

I agree - and I really want to write more of them. The hitch is, I need a program such as Adobe in order to do pdf files (for this project, I emailed Gordon the text and pictures and he converted it to pdf for me) and as soon as I can afford it, I will get it. I do want to write more "companion" ebooks to go with the one I already did, plus some on other topics I've got buzzing around my head now!

> Take care,

> Mike Winicki

Thank you Mike, for all your kind and helpful comments.

Anya.




Make-Up Tips for Teens