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Old January 3, 2002, 12:22 AM
Don Alm
 
Posts: n/a
Default Here's something to consider...

Before I toss in my 2c on how I would market such an animal...once again...you are looking MORE at a product FIRST rather than the MARKET that would buy it.

So...OK...let's say you have a "target market" in mind and you know how to reach them;
What I would do is run a "FREE INTRO SEMINAR".

The Free Seminar is used strictly as a "Sales Vehicle" to pesuade attendees that YOU have something they should spend their money on.

If you get a chance, you should go to a "How To Make Money On The Web" free seminar. These guys are real pros in bringing in ALL the senses and covering all the bases re selling overpriced websites.

Years ago, in my first entrepreneurial adventure (I started a Burglar Alarm Co from scratch) I was hunting for an idea that would get me in front of MANY prospects at the same time so I could give my sales message to MANY people instead of one at a time.

Well...I put together a "Small Business Security" seminar at a hotel conference room. Got some extra speakers in the area of "Employee Theft", "Credit Card Theft"...etc...so it was a well rounded event.

I mailed out flyers...ran ads...got tons of FREE publicity. The thing brought in over 200 business owners. They received some great "security" stuff AND...I got a bunch of HOT LEADS for my security system.

I was running a seminar every month...somewhere.

Give "free seminars" some thought!

Thanks....Don ALm

> Too CHEAP. You want realism. Check out
> Rockport
> Institute...www.rockportinstitute.com

> It is one of the least expensive
> "career" assessment courses.

> Now Mitch, you are talking self-improvement.
> 650 dollars is NOT too much, if you target
> the right crowd. I think you have a 997.00
> service.

> But whether it is a thousand buck life
> changing course or a 10 dollar ebook, you
> have to get over the SO WHAT factor.

> You have to find the people who say WOW.
> These are the people who DON'T know, yet,
> the power of your ____________ Your job is
> to sell them. Can you sell 10 people on this
> idea, do you REALLY believe it has the value
> you say it does?

> I know I'm a redundant, repeating parrot
> head.

> Read my TRIAD carefully.

> Read it and then think on it. It contains a
> lot of answers for those who would help
> others.

> *****
> Doubt is a shadow of fear.
> Confidence a reflection of experience.
> ACTION the revelation of faith.
> *****

> We'll let some others have the floor now.

> Gordon Alexander

> PS. SQUARE ONE WORKSHOPS hasn't Yet reached
> critical mass, but when it does, then like a
> nuclear reactor, it will have more than
> enough power.

> Mitch,

> to make it work, you must become an
> evangelist on a mission.

> What will make this work is if you BELIEVE
> in the product. In the scheme of life, 650
> bucks is nothing if it really helps. Some of
> us have spent thousands of dollars on
> marketing and self-improvement courses.




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