Selling is Simple

Has anyone heard of the book Selling is Simple ... if you don't make it complicated! by Karl Bach? I found the book on www.haverhills.com (Gerardo Joffe's famous outfit) and would greatly appreciate thoughts from anyone who is familiar with it. I'm mainly curious if its worth picking up.

Thank you,
Phil


Selling is Simple ... if you don't make it complicated

> Has anyone heard of the book Selling is
> Simple ... if you don't make it complicated!
> by Karl Bach? I found the book on
> www.haverhills.com (Gerardo Joffe's famous
> outfit) and would greatly appreciate
> thoughts from anyone who is familiar with
> it. I'm mainly curious if its worth picking
> up.

Hi Phil,

I'm not aware of that book (hopefully someone here would know)....

I DO have Gerardo Joffe's book, "How You Too Can Make At Least $1 Million (But Probably Much More) In The Mail-Order Business". It's a great book - about how to start and build a catalog business. I highly recommend it! I think it's out of print, but if you hunt around you may be able to find a second-hand copy somewhere.

I was looking around for information on Karl Bach, after reading your post. I found this quote from him:

"When you are in business you must have a cash register. And your cash register must ring everyday. If it does not ring, write zero for the day!"

You don't need a literal cash register. How you can use this is to write down your sales on a calendar every day, and if you don't make a sale, write zero! I'm going to do this myself - it sounds like a great motivational technique. :)

- Dien Rice