Sales versus Marketing

As someone "new" to running your own business I have a question. Could someone help me define the difference between Sales versus Marketing? If your marketing is done properly won't the sales take care of themselves?

Marketing happens before, duriing and after the sale is made.

Without the marketing their will be no sale.

Sales is what happens when your marketing is done correctly. Sales generates dollars. Marketing generates sales.

Taylor

> As someone "new" to running your
> own business I have a question. Could
> someone help me define the difference
> between Sales versus Marketing? If your
> marketing is done properly won't the sales
> take care of themselves?




The SECRET Of Money Making Copywriting

Marketing - Identifying a group who has a need which can be solved with the application of one of your products or services.

Target Marketing - Identifying a specific group of people with a specific need which can be solved with a specific product or service in which you can provide.

Sales - The act of providing a specific solution to a market need where the need is satisfactorily solved, and the provider of the product or service is compensated for the application of the solution.

You can have Sales with no Marketing.

You can have Marketing with no Sales.

But mix the right amounts together for a particular application and you can have explosive results.

Success and Regards... Mike


Where Sales and Marketing meet...

Mike,
in what instance is this possible?

Taylor Trump

> Marketing - Identifying a group who has a
> need which can be solved with the
> application of one of your products or
> services.

> Target Marketing - Identifying a specific
> group of people with a specific need which
> can be solved with a specific product or
> service in which you can provide.

> Sales - The act of providing a specific
> solution to a market need where the need is
> satisfactorily solved, and the provider of
> the product or service is compensated for
> the application of the solution.

> You can have Sales with no Marketing.

> You can have Marketing with no Sales.

> But mix the right amounts together for a
> particular application and you can have
> explosive results. Success and Regards...
> Mike

I receive a phone call while driving across the Wyoming Continental Divide on a Sunday enjoying the expansive views with my girlfriend on the last day of our "getaway" weekend.

"Hello this is Mike..."

"Mike??? You don't know me but JL said he gets his insurance from you and I want to switch! Can you do that???"

::Insert Seinfelds "Yada Yada" episode:::

"Sure can... Consider it bound!"

Tuesday morning a 25% down payment on a $23,500.00 new commercial account is received.

No identifying the prospect...

No targeting the prospect...

No pre-contact with the prospect...

Prospect has never received one piece of Direct Mail, nor has he ever heard of me prior to his associate mentioning me in passing.

That's just one example.

Of course you could invoke the 'Chicken and the Egg' argument. (Which came first... The Sale, or the Marketing...) But MY bottomline conclusively proves to me, there are sales without actual "Marketing" by the solution provider.

The one thing I see with people entering into the selling profession - online or offline - is a propensity to believe paradigms as facts as they relate to sales and marketing.

Once broken free from the bonds of what "others" tell them to be true... They develop their own styles, their own pricing structures, their own attitudes, and their own set of beliefs.

If you don't believe something to be true, then it will never be a truism for you.

If you don't believe you could ever close a $122,834.45 sale in under 30 minutes... Then you will most likely NEVER accomplish it.

No one ever believed a human could run a sub four minute mile either. But once it was accomplished... Others found they could do it as well.

Sales and Marketing ARE two separate entities.

It's the "humanizing" factors - which others have thrust upon them - which have brought the two together.

If a prospects calls ME without ME initiating the process (ie: marketing). Isn't the "prospect" marketing his NEED's to me??? I may not want his business for one reason or another. Possibly his business is out of my arena. I may not even have a providable solution, wouldn't you agree???

So there is in effect - NO Marketing on my part.

Marketing as defined by my set of standards is "Identifying a group who has a need which can be solved with the application of one of your products or services."

"I" did not *identify* the prospect... He identified me. "He" is *marketing* his needs to me. I'm not *marketing* my solutions to his needs.

The answers are all within my definitions of "Sales" and "Marketing".

Accept it... Reject it... But I won't debate it... It works for me! :-)

Success and Regards... Mike


$122,834.45 in sales in under 30 minutes??? Sure can!!!

> Mike,
> in what instance is this possible?

You are on your way home, tired as the dickens. As you drive by the same little noname 7/11-type store every day, it hits you that you need milk. You walk in, pick up milk, pay, go home.

The store was just *there* and convenient. They made a sale without marketing to you.

Mike,
I'm sorry you feel like I was wanting to debate with you. I was not and am not. I am just trying to learn. Nothing more.

If it works for you then it can work for others too.

Respectfully,
Taylor

> I receive a phone call while driving across
> the Wyoming Continental Divide on a Sunday
> enjoying the expansive views with my
> girlfriend on the last day of our
> "getaway" weekend.

> "Hello this is Mike..."
> "Mike??? You don't know me but JL said
> he gets his insurance from you and I want to
> switch! Can you do that???" ::Insert
> Seinfelds "Yada Yada" episode:::

> "Sure can... Consider it bound!"
> Tuesday morning a 25% down payment on a
> $23,500.00 new commercial account is
> received.

> No identifying the prospect...

> No targeting the prospect...

> No pre-contact with the prospect...

> Prospect has never received one piece of
> Direct Mail, nor has he ever heard of me
> prior to his associate mentioning me in
> passing.

> That's just one example.

> Of course you could invoke the 'Chicken and
> the Egg' argument. (Which came first... The
> Sale, or the Marketing...) But MY
> bottomline conclusively proves to me, there
> are sales without actual
> "Marketing" by the solution
> provider.

> The one thing I see with people entering
> into the selling profession - online or
> offline - is a propensity to believe
> paradigms as facts as they relate to sales
> and marketing.

> Once broken free from the bonds of what
> "others" tell them to be true...
> They develop their own styles, their own
> pricing structures, their own attitudes, and
> their own set of beliefs.

> If you don't believe something to be true,
> then it will never be a truism for you.

> If you don't believe you could ever close a
> $122,834.45 sale in under 30 minutes... Then
> you will most likely NEVER accomplish it.

> No one ever believed a human could run a sub
> four minute mile either. But once it was
> accomplished... Others found they could do
> it as well.

> Sales and Marketing ARE two separate
> entities.

> It's the "humanizing" factors -
> which others have thrust upon them - which
> have brought the two together.

> If a prospects calls ME without ME
> initiating the process (ie: marketing).
> Isn't the "prospect" marketing his
> NEED's to me??? I may not want his business
> for one reason or another. Possibly his
> business is out of my arena. I may not even
> have a providable solution, wouldn't you
> agree???

> So there is in effect - NO Marketing on my
> part.

> Marketing as defined by my set of standards
> is "Identifying a group who has a need
> which can be solved with the application of
> one of your products or services."
> "I" did not *identify* the
> prospect... He identified me. "He"
> is *marketing* his needs to me. I'm not
> *marketing* my solutions to his needs .

> The answers are all within my definitions of
> "Sales" and "Marketing".
> Accept it... Reject it... But I won't
> debate it... It works for me! :-)

> Success and Regards... Mike

I only dropped that in there as a generalised statement to intercept the inevitable "Which came first..." arguments I normally receive.

It wasn't pointed directly at you! :-)

You would certainly agree there are many who will and can argue pointlessly on the forums. Many without the personal experience needed to discuss, or argue the topic skillfully.

I now stay away from the forum scene for the most part because of this. And in doing so... No one ever asks to see my checkbook balance to prove a point! LOL

Success to you my friend...

The kid down the street knocks on your door and says can I cut the grass. Yep cut it.

Sales with no marketing...

Happens everyday in every business. Marketing is the umbrella for sales. Just like marketing is the umbrella for advertising. You may make some money without marketing or advertising but you will most likely get wet.

later..
Ron

> Mike,
> in what instance is this possible?

> Taylor Trump

I read this definition before, however I don't recall whether it was Dan Kennedy, Kiyosaki or Gerber.

Sales occur when PEOPLE sell!

Marketing occurs when the SYSTEM sells!

Does anybody recall who said this?

Duane

> As someone "new" to running your
> own business I have a question. Could
> someone help me define the difference
> between Sales versus Marketing? If your
> marketing is done properly won't the sales
> take care of themselves?