Please Help Me With This Press Release...

I'm going to be sending this (when it's finished) via e-mail, to a list of media contacts. There will also be a link at the bottom which directs the reader to a page where they can download either a low res. or a high resolution picture, to go with the story.

Is there any way that you think I can improve it, before I format it?
- Thanks, Adam.

Press Release: Texas Animal Lovers Find Romance On The Internet

Ever been to a cocktail party and spent an hour listening to a strange man drone endlessly about his “adorable” Poodle-Labrador-mix? Or how about the woman who spent all of her inheritance on an Arabian horse from champion blood-lines and all of her weekends for the past three years at equestrian events?

How is it that these “animal lovers” find it so easy to get a date while the rest of us can’t?

Perhaps because they use TexasAnimalLovers.com… an Austin-based internet dating site that caters to animal lovers who are looking to meet someone who understands the special bond they share with their pet.

Started by internet entrepreneur Adam Katz, a former dog trainer and author of the book, “Secrets of a Professional Dog Trainer!” Katz recognized a niche within the popular online dating site industry.

“Animals play a major role in our lives. Many people base their decision on what type of car to drive, or even where to purchase a home because of their relationship with their pet,” said Katz, “It’s only natural that they want to make a romantic connection with someone who shares the same type of passion for animals that they do.”

TexasAnimalLovers.com is free to place an ad or to browse ads. There is a $24.95 monthly membership fee to initiate contact with other members or to receive messages.

> Is there any way that you think I can
> improve it, before I format it?
> - Thanks, Adam.

I would remove the exclamation point in the name of your book. Other than that, great work. How's that for a minute detail?

Success,

Erik

Adam,

How about some success stories? Can you highlight
any couples that were married after meeting on
your site?

Can you incorporate your site into a larger trend?
Are their more sites doing this now than last year?
Is this a preferred method of dating after 9/11?

Do bird lovers find more dates than dog lovers?

How about double dating, set up the pet owners and the pets to go on a date?

Good advice.

Thanks for the input.
- Adam.