Guerrilla Marketing? A Publicity Stunt gone Bad & who Pays the $750,000+ Costs etc.?

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Guerrilla Marketing? A Publicity Stunt gone Bad & who Pays the $750,000+ Costs etc.?

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February 1, 2007, 11:20 PM

Phil

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Guerrilla Marketing? A Publicity Stunt gone Bad & who Pays the $750,000+ Costs etc.?

A Few marketing Lessons in this one EH!

Including some units being sold on ebay...

The Big Question is Why didn't this Happen in other Cities where it was also being Promoted?

Do the Big Turner Broadcasting guys take the "Heat" on this one...

The Marketing company Or the 2 little guys who were just Doing a Job...

http://www.msnbc.msn.com/id/16931200/?GT1=9033
http://news.google.ca/news?ie=UTF-8&...ng&btnG=Search

Phil

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