Re: Skip's Auto Accident Kits

Eva,

I focused on the "gift" angle with the biz owners.

The holidays were coming up and so there was interest.
I started the same way Skip did, selling it directly to
the business owner. I received all kinds of input from
them and made changes as I went.

Talking to the business owners gave me my breakthrough.
They were in different but related businesses. They knew
each other and had their favorites (very important).

And, they shared the same target market.

Bang! The light went on. I had my "Don Alm Moment".

I could make more money, 2 to 3 times as much by giving the
kits away, rather than selling them directly.

From there it was just a case of lining up the advertisers
which the host business was happy to help with.

Initially I put a label for the advertisers on the other side.
Then I changed that to one label, with the host business and the
ads around the outside. Ads and host business info went on the forms
inside as well.

I don't know much about chargers or apps., but I'm sure the concept
could use some updating.

Ron