What are month days people are more willing to spend money on non-priority items?

[MikePT]

I know this can be a very general question.

However, I am selling non priority items:

- jewlery for women;
- fashion braclets for men.

I am running ADS only at weekends, is when I notice I get better results.

The previous weekend to this past one (the days 10 and 11 October weekend) worked very well for men bracelets fashion.

This last one weekend worked very well for women jewlery.

There is any psychology here?

My own first impression conclusion:

- Men are worst on managing money, so at the beginning of the month (maybe the beginning of the month is until day 15 or 20 of each month) they do impulse purchases and have some money to spend on secondary items. What is left is what they pay the bills.

- Women are best on managing money, so at the beggining of the month they are more careful, after THEY pay the priority bills and items they spend what is left.

PROS what do you think of this observation?

Thank you.