What Are The Most Important Parts Of A Direct Marketing Campaign?

Jeff,

I've always done better with my higher priced products.

Not only do I earn more with less work, but customers who are willing to pay more are usually more better to work with, cause few problems, and are nicer overall.

You can't believe the whining, complaining, billing problems you can get with someone who who paid $20 vs. someone who paid $100-200-500.

Every once in a while I'll test lower priced priced and find I'm dealing with a whole new market.

This happened during a recent test. I had 2 different versions of a product/service. One low priced and the other "high" priced.

The people who paid the higher price (8x higher) were great. Very few complaints, nice to work with etc. In general the people who paid the low priced entry $20 expected much more for their money, wanted lots of support, and were generally a pain in the neck to deal with in comparison. etc.

I need to put a sign on my wall to remind me to stick with higher priced products and services! :-)

Ron