How do you find a starving crowd ?

Back in the 50's and 60's many cars had a small "plastic Jesus" sitting on their dashboard as a sort of "guardian". I remember one of the companies making these statuettes were making MILLIONS of them. They were for sale in every drug and dept store.

The same with "rabbit's feet". Millions of these were sold in the 60's as "good luck charms" and "keychains".

My entrepreneurial "hero" is Joe Cossman. Joe said something in one of the seminars I attended that I think still holds true;
He said, Fads seem to repeat every 17 yrs. Hula Hoop, Frisbee, the Yo-Yo. He said take a look at 17 yr old magazines and see what was selling then and see if you can "resurrect" one of them by "testing" the market first...then roll it out.

Don Alm

> Thank you sir. I was myself thinking that
> lucky charms and talismans might be a timely
> item to sell. I was in a small shop
> yesterday in a tourist area that features
> mostly celtic crosses. Business was good.
> Seems people gravitate toward things/items
> that yield a bit of comfort or contribute to
> a feeling of protection in these uncertain
> times.




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