Re: Marketing is as marketing does, it is the secret just because...

> The "dirty little secret" the
> guru's don't tell you is that it is going to
> cost you some money or TIME to get your
> products in front of your prospect.

> Yes, free publicity is one way to do it;
> when I appeared on TV my business went
> through the roof. It is amazing what power
> that media has.

> But you can't rely just on free publicity,
> you have to utilize every guerrilla tactic
> that you know to keep yourself in front of
> the prospect until you are sure there isn't
> anything there.

> Truth TWO. In most buinesses, it takes MONEY
> to make money, or it takes SELLING.

> Truth Three. Most people hate to sell and
> don't have the money either.

> So, MARKETING has become the magic wand that
> so many people buy...it is a niche unto
> itself.

> You could spend THOUSANDS of dollars on
> learing how to market, a faster more
> efficient way is to LEARN BY DOING YOURSELF.

> You don't KNOW squat until you take your
> idea, product, project, book, manual, ebook,
> audio program, HOTSHEET or whatever...

> INTO THE MARKET place and ask people to
> trade you their money for your product.

Hi Gordon,

Marketing is where I'm stumped on selling my e-book. As you pointed out in Truth #2 & #3, it takes a marriage of money and selling. Well, I have no money, but I don't mind selling. How do I market my product with no money?

> And I hope you make 2002 the year, FINALLY,
> you do this.

> Gordon Alexander

I'm ready to do it, if you'll show me how. Maybe I can be the "Student of the Student of the Masters"??

Anya :)