Any Suggestions for Marketing a Web Site?

Happy New Year, guys! I just discovered this forum and I see that this is a right place to be in!! I really liked the suggestions that participants of this forum provided to Anya and her book "Make-up Tips for Teens". I have also an Internet business and I am trying to build a dowline. The DHS Club web site that I am involved in contains lots of shopping malls and really represents a concentrated buying power:
http://www.clubshop.com/cgi/members/VB688226

However, it takes lots of efforts to me to advertise it and especially to get my free members to upgrade to VIPs that means they would be a paid members in my downline and they would be also involved into promotion of that web site. This business organization is an international one, so are the stores/malls on the web site. So, it shouldn't be hard at all to get many people. I wonder is the slow-down economy and customers that are buying less on the Internet the main reason why I work so hard to advertise and promote the DHSC website? Any suggestions?

Thank you in advance. Looking forward to hearing from you soon.