2 Ideas for Buying and Selling Yeilding $1500 with $0 investment

Thanks for the kudos Dien. Much appreciated.

I've been doing a lot of research for another project I'm working on on how to use subconscious mind control techniques in sales copy. Now I know there are at least a couple of books on this topic already (Joe Vitale's Hypnotic Writing and another one I can't recall right now).

I think there's room for one more book... don't you? Anyway...

One of the things I've discovered and will be covering extensively is the power of "Subconscious Parallel Assumptions" that people make about a person, product or situation, seemingly without their conscious knowledge.

Have you ever heard people say things like "I just don't feel right about this" or "I have a feeling about this guy", etc.?

What they are experiencing is a subconscious parallel assumption. Their subconscious tells them that "this just aint right" even though the situation they're in at the time seems perfectly acceptable.

Now, I've also concluded that a persons subconscious is not just triggered by outside influences, but inside influences as well. Gordon's post most accurately referred to this phenomenon as a "Parent Thought" that we hold.

The Parent Thought triggers the subconscious assumption in our minds that we cannot do something even though we know we can. Or maybe it's the subconscious assumption that we do not deserve the success we will experience upon applying ourselves.

There is a tremendous power in unspoken words.

Back to how to use this power in salesletters.

How can you create a "Positive Subconscious Parallel Assumption" in the minds of your prospects?

(I read a couple of very fascinating articles written by Linda Caroll a while back on this very subject)

One way is to make your sales material believable and realistic. For example: If I were to write a report on how I did my seminar, I would NOT use the headline "Make $10,000 in 3 hours".

I would tone the hype down to a low rumble and use something like: "Make $10,000 every 3 months putting on local internet seminars"

Still effective but stretching the timeline out to 3 months rather than 3 hours makes it more attainable in the prospects mind. More subconsciously acceptable.

Another way to avoid negative subconscious parallel assumptions is to spell check and grammer check your sales material relentlessly. If a prospect comes across a misspelt word in your salesletter it just plain looks bad.

They subconsciously assume that because of the spelling mistake, your product is of poor quality as well.

Basically, what I'm saying is: people are programmed to be skeptical from birth to right now and we have to avoid anything that triggers this skepticism. These negative subconscious parallel assumptions.

The problem is... when something seems too good to be trus... it usually is.

And so the battle continues.

Paul

PS - He He ;-) I didnt use the "Check Spelling" button on this post for a reason. Point proven.