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Hi,

Direct response isn't the same as direct sales.

You said you're doing the online equivalent of mailorder; I respectfully submit you're actually doing the online equivalent of direct sales, with direct sales being defined as what Don Alm does so well in the real world.

It's a rare direct response campaign that can "go door to door" (Halbert's Nancy letter is one of the few examples); direct sales guys like Don Alm or tin men or frozen steak off a truck guys "go door to door" all the time.

Internet marketing is direct sales, not direct response. Internet marketing is highly interactive: "the sale starts when the customer says no."

Just my highly considered opinion...

Best,

- Boyd