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![]() Without getting into a debate of semantics, look at what Mike typed below, where he stated that no marketing took place:
------------------------- > "Hello this is Mike..." > "Mike??? You don't know me but JL said > he gets his insurance from you and I want to > switch! Can you do that???" ------------------------- In this example, Mike's marketing was done when he sold and serviced JL. He marketed himself adequately enough to JL, that JL in turn did the selling to the new client. Mike simply took the order, which is far different than selling. As Mike states, everyone has their own take on things, and it pretty much boils down to calling things what you choose. The way my belief system is set up, however is that a sale can not take place unless some form of marketing prompted that. Marketing can be doing right by your client and generating word of mouth orders as a result. Marketing can be a big 7-Eleven sign positioned at roadside. Marketing can be wearing your best suit to help you sell yourself to a prospective employer. I suppose it boils down to one's own definitions of these terms. Just my 2 cents. |
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