Sales versus Marketing

The Difference between Sales and Marketing

“An S quadrant business owner is often good at sales, but to be a successful B quadrant business owner, you must be good at marketing as well as sales”

“Sales is what you do in person, one on one. Marketing is sales done via a system” Most S quadrant businesspeople are very good at one-on-one sales. For them to make the transition to the B quadrant, they need to learn how to sell through a system, which is called marketing.

[S quadrant= specialists, dentist, doctors, sales professionals etc usually one person
B quadrant = businesses with investors, specialists, employees and business owner]

[excerpted from the book "Rich dad's guid to investing" pg 275,276]

Excellent thread folks!

Duane Adolph