Major Fallacy of Thinking/Marketing. "Want/Need" Baloney. This is Controversial.

Major Fallacy of Thinking/Marketing. "Want/Need" Baloney. This is Controversial.

Hi,

Sorry, if what I am about to tell you doesn't strike a cord; I'll try to be brief and not waste your time.

If I were to choose the greatest lesson Life taught me, it would be:

"Please, please stop having what you want/need and start wanting what you have".

If for one split second we accept that this is the ONLY way to solve all our problems of infinite regress of "wanting more" and "needing more" you will see (again for a split second) how wrong is the major premises of marketing that is being repeated time and time again.

No, I don't mean that we have to be CONTENT with what we have.

Our flight from one book/project/board to another is constant battle for having what we want instead of wanting what we already have.
Yes, we DON'T want a book that we already have that impresses us.
We want/need another.

We don't want the board we introduced, we want another one and another one.
Instead of squeezing our posts to the fullest, we continue to post and post and post.
WE JUST DON'T WANT/LIKE/CHERISH WHAT WE HAVE.
And this I think is our strategic perennial mistake.

Imagine a world in which you are allowed to keep and reread only ONE book.
Imagine some authoritative voice that says to us:
"This book/board/post is more than enough. It is more than enough to make you happy and rich and respected..."
Explore it.
Change it.
Transform it.

Impossible world?
My feeling is that the most successful people live in THIS kind of world.
The world of super concentration and creative ignorance if you will.

What if by some stupid (or super wise) law each of us was allowed to have only ONE discussion board/one project?

Don't you think that ONLY in this case you would feel what is it to be really creative?!

Simon